India: Smart Men'S Wear Market

< p > men's formal dress is more rigid than that of women's clothing. This largely inhibits the development of the industry.

In order to break through this restriction, many clothing brands began to bring forth the new and bring forth the new, and embarked on the road of "smart clothing".

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< p > imagine that the collar of a shirt can be automatically adjusted according to the size of the wearer's neck. A suit of suits can be packed into a notebook size, so that people who travel frequently can travel lightly, and the high-performance sweating fibers in skirts and shirts can make office white-collar workers keep cool in hot summer.

In short, innovative patterns emerge one after another.

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"Men's formal dress is not an exciting field, and innovation keeps the field alive," said Bhaskar Kelkar, President of Park Avenue, the famous men's clothing brand P.

Today, the "smart" men's suit is constantly consuming the market share.

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< p > Park Avenue has successfully launched a series of menswear brands such as ColorPlus and Parx, which generate 40% of the total revenue of the company.

In addition, the company also launched Autofit, Hybrid Sensor, Zero Gravity and other brands, which helped the company through the most difficult times of the economic crisis, and has achieved rapid growth in the past few years.

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< p > India < a href= "//www.sjfzxm.com/news/index_c.asp" > the clothing market < /a > the value is as high as 970 billion rupees, while men's clothing occupies the largest share in the market, about 43%.

The market share of men's suits is about 150 billion rupees, of which 5-6 high-end brands have a market value of about 30 billion rupees.

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Below P, the lifestyle of India consumers has changed. Men's clothing brands must come up with solutions to adapt to this change.

For example, many Indians now fly abroad for business, so lightweight and wrinkle resistant suits become essential.

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< p > in addition to Park Avenue, Madura Fashion &Lifestyle also launched its new men's suit brand Van Heusen, whose weight is less than 500 grams; ITC "s Wills Wills" is committed to the innovation of "fiber" and "fiber". The clothes made of processed microfiber can provide nutrients for the body's skin and achieve the purpose of beauty and skin care.

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< p > consumer survey shows that the 25-35 year old young male consumer is the main audience of men's formal clothes.

Insiders say that this consumer group attaches great importance to the function of clothing.

"No matter how innovative the clothing is, if it is not practical, these people will not buy it."

He said.

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< p > men in India prefer western formal clothes. Most of them buy < a href= "//www.sjfzxm.com/news/index_c.asp" > Suit > /a > suit, suit coat and short body coat.

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The research of < p > Ernst &Young shows that the men's wear market is growing rapidly, and it is not surprising that the market is booming.

First of all, Western-style clothing for men and women is relatively simple in style or tone. Secondly, compared with women's wear, men's ready-made clothes are simpler in design and less demanding in tailoring.

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< p > understand that in recent years, luxury men's brands have landed in India and opened stores. India city men have become the number one sales target.

Luxury fashion brands such as Gucci, Hugo Boss, Salvatore Ferragamo, Armani and Versace have been stationed in the India market. They share the same spring with the Brioni, Ermenegildo Zegna and Alfred Dunhill which are specifically designed to provide advanced men's wear.

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In the past few years, India men have become the main customers of high-end brand clothing, and they have made fewer orders to buy brand garments. P

It is estimated that by 2020, the overall textile and clothing industry in India will grow by 11%, with a total value of more than US $200 billion.

The largest market share of men's wear will be expanded at a compound annual growth rate of 9%.

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