Italy'S Multi Brand Alliances Introduce Local Brands To China

One hundred Italy brand far east regional agency Italy Mu Er multi brand alliance recently signed a contract with Shanghai Milan City ole Lai Business Management Co., Ltd., and introduced many Italy brands to China. The first more than 30 brands in China included Italy famous brands such as Mario Bruni, Lara and Redwood.

The Italy multi brand alliance will set up the "Italy brand collection shop exhibition area" in the Shanghai City outlets of the city of Millan City, ole city, including the green Milan square and other cities in Hangzhou and Zhuzhou.

Shanghai Mi Lan City ole Business Management Co., Ltd. will become the general agent of all Italy brands in the multi brand alliances alliance, and is fully responsible for the sales and development in China.

Shanghai Millan ole's first city in Shanghai, the city's Milan Green Plaza, is mainly focused on Italy famous brand and two or three line brand product discount sale, covering the urban life hall mainly consisting of clothing, fur, home textiles, household and so on. It has a total construction area of 50 thousand square meters, and the project is scheduled to open at the end of 2010.