How To Make A Different Clothing Store With Color And Light Bulb

Color is the first feeling of long distance appreciation. Color conveys information faster than graphics and text. The color of the window includes clothing, display props, flooring and wall color. The color matching of the ground, wall and props is to highlight clothing. Therefore, we should not think that the stronger the color contrast, the stronger the visual impact of the guests, the more people can grab the line of sight. This is a misunderstanding in the understanding.

People's visual physiology tells us that people have the function of self protection. The brain is hatred and confusion, and strong color contrast stimulation will make people's vision immediately enter the defensive state, consciously resist the dazzling color, and at the same time produce boredom, and the result runs counter to the desire. Therefore, the color selection of many famous companies and clothing brands in the world is very concise, concise and harmonious. Most of them choose monochrome to represent the company's image so that people can remember it.

Windows and even the entire store can be unified by standard colors. Different types of clothing stores have different requirements for color design. Different seasons have different requirements for color design of stores. They must also consider the influence of popular colors. In addition, indoors to avoid the presence of color dead ends, the contrast of colors in corners should be clearer.

Before setting up the window, we must use the standard color card to determine the color. The color card is divided into three groups.

1. main tone basic color card series: generally do not use strong colors and low lightness of high coloring, most choose the harmonious color between the colors of the color center, which determines the basic color of the window color range.

2. auxiliary color card series: expanded the main color series color card range, with the main color card matching coloring system, and do not choose colourful (purity) high color.

3. dot coloring series: choose a higher degree of colourful color, in the local, small area use, play the finishing touch.

The use of color cards can make the color tone clear, uniform and romantic. It can also achieve elegant, harmonious and natural color effect, highlighting the artistry of commercial culture, achieving visual comfort and attracting consumers. The color used in the window should not only consider the unity and the overall effect of the entire store itself, but also consider the coordination effect of the color matching with the adjacent shops.

Light contrast

The use of light in window design is very important. In a seemingly ordinary space, the use of lights is good, naturally raising the style of clothes, making the windows active, atmosphere, dynamic and melodious. Space is reflected by light. Without light, there is no space. Light can form space, change space or destroy space. It directly affects the perception of clothing shape, texture and color.

Therefore, the use of lighting in the window is an important means of display art, which is not the same as the work content of the electrical lighting engineer. Art is mainly about the shape and color. The light and shadow produced by illumination are both shapes and colors.

When there is light, there is shadow, and shadow is visible. Light through the shape of the lamp barrel, the corresponding form of shadow and reflector, silhouette and other tools and lamps and lanterns of different properties of the light source and different location of exposure, displayed in the display window, the thickness of beam, the area of illumination, the size of the circle, the size of the light, the dispersion of the spot light, the length and the length of the line light, the shapes of all kinds of light and shadow produced by the light and shade of the object and the range of illumination can be controlled, and can be molded according to the will of the people. The author of the window should make full use of this skill, create the form of light and shadow, decorate different space levels, virtual reality and background, fully display the main body of the exhibits, and make the product's vision more beautiful.

The selection of luster should be decided according to the tone of the display product, including the purity and brightness of the light color, and the matching and application according to the rules of color aesthetics and collocation. This lighting color must be gentle, harmonious and unified, so that the mood and artistic expression of the window can reach a higher level.

Light radiation or reflection must pay attention to prevent light exposure and stimulate consumers' eyes. The intensity of illumination, the degree of colourful light and the purity (colourful degree) should be reduced moderately, so that we can not make a big noise, especially the high flashing lights.

We should also pay attention to the fact that lighting is not necessarily a good thing. The key is the combination of science and aesthetics. Flashy lights can not only add to the icing on the cake, but add to the power consumption and economic losses. Therefore, lighting design to maximize the practical value and appreciation value must be jointly designed by design experts, color experts and lighting experts (not lighting electrical engineers). Lighting can be added to the stage design concept to enhance the artistic appeal of window displays.