Summary Of The Golden Week Clothing Market: Low Price Promotion &Nbsp; Seasonal Clothing Sales Are Booming.

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Clothing merchants shedding "killer" - low price sale

In this season of "golden nine silver ten", many clothing businesses are trying their best to compete for the best.

Many clothing brands have also grabbed the great opportunity of "National Day + season changing", and launched a promotional war.

Sales promotion activities of a shopping plaza are particularly attractive. "299 yuan to 150 yuan coupons, 50 percent off clothes, two pieces 60 percent off, three pieces 70 percent off" and other promotional slogans are particularly eye-catching.

Some brands have more profits.

In a fashion shop in Wanda Commercial Plaza, a knitted sweater priced at 205 yuan is sold for 200 yuan during the national day and then reduced by 50 yuan, or 30 percent off.

In the autumn clothing just listed, other brands can only play 8-9 fold, such a discount is still more exciting.

Sales staff said that usually

At the same time, the shoe market also attracts consumers with low discount.

In a shopping mall, because of the season change, the original price of hundreds of dollars of sandals, now more than 100 yuan can be bought; autumn shoes are mostly 4-5 fold; the most exciting or just listed winter boots, a price tag of 1398 yuan of a brand winter boots, 52% off during the National Day, salesmen said that after a long holiday, there is no discount.

Because of the lower discount of footwear, the customers of test shoes come in an endless stream.

Eleven golden week is a winning weapon for seasonal clothing.

For most consumers, they can not stop the "charm" of the season changing garments, which is also a winning weapon for changing season clothes.

Clothing manufacturers also focus on seasonal clothing, so during the golden week, the sale of seasonal clothing is really hot.

The golden week has brought the national clothing consumption market hot, and sales are rising.

During the golden week, clothing, shoes and hats and needle spinning goods in Qingdao city of Shandong province were highlighted.

Monitoring shows that the sales volume of clothing, shoes and hats and needle textiles reached ten yuan, 176 million yuan, 48 million yuan and 15 million yuan respectively, representing an increase of 31%, 28.8% and 36.4% over the same period.

The data from Lanzhou, Gansu also showed the upsurge of clothing consumption. In the eleven golden week, clothing sales in Lanzhou increased by 32% over the same period last year.

Many clothing store owners entered the hot autumn and winter clothing market.

The autumn sweaters, bottoming shirts, coat series, thermal clothing, windbreaker and other products have become hot spots for consumers to rush.

The dual promotion of new and discount led to the enthusiasm of consumption.

Tourism drives sales of clothing market

In addition to regular clothing promotion methods, some clothing markets have made good use of the advantages of tourist attractions to promote overall sales of clothing.

Tourism driven clothing sales are the strategies of many garment cities. Taking Jimo, Shandong as an example, China's Jimo clothing market is one of the ten largest clothing markets in the country, and is invested by the Jimo municipal government for 670 million yuan.

Some tourists who come to Qingdao and go to Jimo for tourism have generally visited the clothing market as one of their itineraries.

This year's National Day golden week, Jimo market trade tour + rural hot spring tourism features more vividly highlighted.

As of October 3rd, Jimo's clothing market turnover reached 320 million yuan, the daily average number of listed people reached 200 thousand, the daily average number of listed, listed vehicles, paction volume and other comprehensive indicators have increased significantly over the same period.

By October 8th, the turnover in the clothing market reached 640 million yuan.

Autumn and winter clothing sales are not as good as before.

The autumn winter clothing in some cities is awkward in the golden week.

Clothing dealers said that clothing sales in autumn and winter were much less than that in the same period last year.

Many clothing businesses said that they knew it was hard to sell in autumn and winter this year, but they did not know how hard it was to sell. In fact, from the sales situation of the whole clothing market in August, although the sales volume of clothing retail sales of hundreds of large retail enterprises increased by 16.8% over the same period last year, the increase was 7.2 percentage points lower than that of last year, 5.3 percentage points lower than that in July, the lowest growth rate this year. The main reason for this phenomenon is that the prices of raw materials such as textiles increased this year, and autumn clothing showed a trend of price increase, resulting in less demand.

In addition, the temperature in August was slightly higher than usual, which further reduced the demand for autumn clothes, and the retail sales of men's shirts, T-shirts and jackets decreased by more than a percentage point over the same period last year.

The industry estimates that it is more difficult to sell winter clothes, and the price of winter wear is even higher.

Complaints about clothing consumption

Golden week is the peak season for consumption.

Businessmen seize this opportunity to do activities and promotions.

In the long run, are you satisfied with the quality of goods purchased or consumed and consumer services?

During the eleven, shopping malls launched promotional activities.

With the rapid growth of shopping malls, consumers who buy clothing and footwear have given up the chance to try out clothes because of the longer waiting time. They have bought the goods directly, but then found that the products are unqualified and do not like them and require refund.

In addition, there are frequent complaints about clothing consumption, including price fraud traps, first price increases, and then discounts; circular consumer traps, businesses often adopt consumption quota restrictions, which require cash to be used when making coupons, so that consumers are trapped in the condition of circular shopping; they should avoid liability traps and refuse to perform the three package obligations with the exception of special commodities.

To this end, when consumers buy discounted goods, they should carefully check the brand, label and shelf life of goods, so as to avoid buying backlogs and ask for invoices or other valid certificates.

In addition, we should fully consider our needs and rational consumption.