Shen Xingzhong, Chairman Of Tang Stone Jewelry Co., Ltd.: 40 Years Old Business Year To Earn Ten Million

Shenzhen Tang stone jewelry Co., Ltd.

Starting life at the age of 40

It's hard to imagine that the old man started business when he was 40 years old, and he was 1 million 700 thousand in debt.

Shen Xingzhong's father is a famous craftsman. He runs a small watch workshop all his life.

"Father has always wanted to make tungsten steel watch, but because of its hard material and high technological requirements, it is necessary to have good equipment to make it, and a small workshop can not fulfill the wishes of his father."

Shen Xingzhong said.

This wish was passed down to Shen Xingzhong's heart with the passing of his father.

That year, he had been in a state-owned enterprise in Shanghai for 20 years.

After settling his father's funeral, Shen Xingzhong was determined to take risks, but he was unanimously opposed by his family and friends.

"Leaving the iron rice bowl to go to business and go to sea is no different from jumping into the sea."

His wife's tight savings for many years did not support Shen's decision.

But the mind is determined. No one can stop it.

Shen Xingzhong, 40, sold his valuable two private property, a hunting rifle and a motorcycle, raising a total of 3000 yuan and resolutely going down from Shanghai to Shenzhen.

A Hongkong businessman took a fancy to his craftsmanship and asked him to polish a batch of 12 prismatic glass ornaments. The reward was 30 thousand yuan.

Shen Xingzhong rented a cottage about 20 square meters in the countryside, bought files, welding machines, plaster boards and other equipment.

"It took me a whole month to grind almost all day and night."

He recalls.

His workshop gradually changed from one person to two, five, and eight.

The largest scale reached more than 400 people, and also accumulated millions of funds.

At this time, he could afford expensive equipment for making tungsten steel watches.

In 1996, he introduced tungsten steel equipment to pform tungsten tungsten watches into OEM for international brands.

In only two years, he bought his first car, which was rarely seen in the streets of Shenzhen at that time.

But the good times are not long. With the gradual relocation of enterprises in Hongkong and Taiwan, these powerful investors have entered the tungsten steel watch market.

As competition grew fiercer, Shen Xingzhong's factory began to fall into recession.

By 2006, the factory had been in debt of 1 million 700 thousand yuan.

1200 yuan net sales

"Alibaba should be taken as a woman to go home to raise, to take customers as a woman to catch up, to work hard and to look after it with abandon."

The development of traditional processing plants was blocked, and Shen Xingzhong, 58, was so exhausted that he wanted to sell the factory and go home to provide for the aged.

At that time, a foreign trade company's young man's words made him germinate the idea of doing foreign trade.

However, for an elderly person who is nearly a year old, Shen Xingzhong has to be bound to do foreign trade business.

Do not say that you do not understand foreign trade operation procedures, that is, do not even know 26 English letters, but do not understand what B2B, B2C, C2C are.

At that time, there was no computer in his factory, and the customer service staff of Alibaba had to take him to the Internet bar for guidance.

From then on, he began to devote himself to learning e-business and decided that this would be the trend of the times.

In July 1, 2006, Shen spent 1200 yuan to rent an office building, bought three office desks and three computers, and recruited a newly graduated college student and a supervisor.

"Tungsten gold" became the last straw he caught.

In 2007, Shen Xingzhong, who was determined to develop his own brand, founded the soup brand of Tang ston gold jewelry and hit it on Taobao.

In a short span of time, sales of Taobao in Shangdu city ranked first among peers.

{page_break}

So far, even though this year has become one of the ten biggest Alibaba in the world, Shen Xingzhong, who is well versed in the way of electronic commerce, still can't use the keyboard and can only use manual handwriting input. He said, "knowing how to use people is always more important than you know technology."

Shen Xingzhong, who works only six hours a day, said, "my task is to see the overall situation, to lead everyone, and to choose excellent snipers to fight.

Nowadays, this kind of tungsten gold jewelry has attracted more and more young people's attention.

This kind of jewelry, which has the eternal quality of diamonds but not expensive, has become a new trend.

Pioneer Shen Xingzhong is optimistic about this emerging market.

He said, "there are still 10 or even 20 times more space."

Way of management

Talking about the way of network management, Shen Xingzhong has his own theory of "chasing women". "Alibaba should be taken as a woman to go home to raise, and the customer should be a woman to catch up, and work hard to catch up.

There was a foreign customer who sent him 86 e-mails before and after 8 months, but later he only made three rings, but now he has 50 thousand dollars in monthly orders.

In addition, the setting of keywords is very important. "The Internet world is fast food culture. Remember two" three seconds "and use Internet language on the Internet.

A beautiful bracelet can not be sold, and later changed its name, called the K singer chain. It is described in a few short prose poems: Notes on the wrist around the heart, together with the tide of the heart, second days to hang online, sell more than 100, and sell more than one day in a month.

Shen Xingzhong believes that e-commerce is a perfect integration between online and offline. After online word of mouth is established, it can be pplanted to offline.

We must wipe out the online and offline markets. After the success of the online market, the offline channels will not give up.

The blacksmith "points tungsten into gold".

In Shen Xingzhong's eyes, tungsten wire is not inferior to gold and silver jewellery, but the key is how to "tungsten" become "gold", and the brand is the main obstacle to the development of tungsten industry and related enterprises.

Shen Xingzhong has become a godfather in the eyes of many Internet traders from a blacksmith.

He is the president of Shenzhen Baoan Internet Commerce Association. He is familiar with all kinds of e-commerce concepts and operation skills.

"I've read more than 100 e-business professional books in recent years."

Shen Xingzhong said proudly.