Group Hao Men'S Wear Officially Released The Brand New Concept.

Qun Hao Men's wear Recently officially released again to enhance Brand concept "City hunting suits are group heroes", and strive to set up differentiated products on the basis of the first "city hunting suit" in 2006. product The core is to define "hunting path culture" and carry forward the spirit of "creation, dedication and bravery".

Brand new concept to help brand upgrade

To put it simply, the archetype of urban Hunters: they may not be handsome, but they must be very men; they are full of sense of responsibility and justice; they dare to think and act daring, strive for progress with intelligence, have Hunter like eyes, have a keen sense of smell, dare to forge ahead, explore and pursue;

They are not traditional hunters, but they understand. create A new generation of urban hunters who are willing to contribute, bear responsibility and understand life, share their struggle in the city.

Mr. Li Jinxin, executive director of Qun Hao, explained "hunting road". Culture The origin.

The "city hunting kit is group Hao", with the brand name as the starting line, shows that the group will take the city hunting suit as the image positioning. A straightforward statement avoids the technical concept of boring products. Mr. Li Jinxin regarded "the resonance of seeking the spirit of consumers" as the core of the development of enterprises, insisting on putting the interests of customers first, and giving the urban elite lifestyle through providing consumers with satisfactory differentiated products and services.

In the face of increasingly fierce market competition, Qun Hao takes the initiative to attack, rapidly update and improve its brand strategy, improve its brand building from a strategic height, quickly occupy the commanding heights of brand deepening, and upgrade the brand strategy of Qun Hao to a new height, becoming a booster for lighting market vitality.

In order to spread the new brand idea more widely, group invited to the famous director Chen Si led the "city hunting pack is group Hao" fashion blockbuster, the latest advertising film has been spread in the major television media and network media. From this series of handwriting, we can see the confidence and ambition of group Hao building brand.

Leading the life style of urban elite and creating new heights of group Heroes

The accumulation of brand in the past twenty years has affected the group's influence on many parts of southern China and even Southeast Asia. But we are still dissatisfied with what we have achieved now. Chess masters always see a few steps more than their rivals. Similarly, market forerunners will see farther than competitors. Driven by a series of new strategies, we believe that with the beginning of personalized life, the development speed of urban hunting clothing will be a bright spot. The wave of urban hunting will set off a new urban dress culture with individuality but not publicity.