Fu Luyong: Earthquake Brings New Opportunities For Japanese Textile And Clothing Industry To Shift

Sponsored by Shanghai World Trade Center, China Textile Industry Association circulation branch / China Fashion Alliance / China Textile Industry Association Shanghai office / Shanghai Apparel Industry Association / Japan Itochu group AI clothing (Shanghai) /

DAISEN, Daegu South Korea textile industry association / Korea textile center / Korea Fiber Industry Federation and Dallas market management center of the United States, supported by the Daegu municipal government / Japan Trade Promotion Agency Shanghai representative office, the "2011 (spring) Shanghai textile and garment exhibition" was held in Shanghai recently.

During the exhibition, Tian Hao, general manager of Shanghai World Trade mall, received a joint visit from China's first textile network, textile and clothing weekly, clothing business, clothing times, Youth Daily, Shanghai costumes, Shanghai clothing monthly, Xinhua News Agency Shanghai branch, Xinmin network, morning morning news, morning morning news, evening news, China costumes and other mainstream financial and professional media.

Reporter: Why are the three exhibitions unified in this exhibition?

Tian Hao: Shanghai World Trade mall is in the process of pformation, "three exhibitions and one" import exhibition,

Our own exhibition has a principle to serve the needs of the world trade mart's annual exhibitions and trade partners.

We have held the eight session of the "pnational garment purchasing fair" (hereinafter referred to as the "cross Mining Exhibition"), which has already had a certain influence in the global buyer's purchasing chain, and has established good cooperative relations with overseas mainstream buyers.

Although China's processing costs are increasing year by year, foreign high-end buyers still favor China's mature manufacturing level, so this cross mining exhibition highlights the "quality OEM" demand.

If there is a demand for both sides, we will insist on serving them. In the case of China's foreign trade situation is not optimistic, in the process of importing trade platform from World Trade mall to export, we still insist on hosting cross mining exhibition to help China have a certain standard.

The brand exhibition is the pformation demand of the world trade mall's "introduction of international brands". The fabric exhibition is a value-added service platform built for the World Trade Center's accessories and Exhibition Center.

The differentiation features of this exhibition are mainly reflected in two aspects.

One is the "Three Combinations".

The three development of "cross mining" brand and fabric has formed a very good resource and interactive exhibition value. Both domestic and foreign high quality brand dealers, fabric suppliers or manufacturers will find their cooperation needs in brand name, distribution, OEM production, purchasing fabrics and so on.

Two, the unique service mode of the world trade mall exhibition and trade exhibition is rich in industrial chain business opportunities.

Reporter: since then, the world trade mall has always been committed to international procurement. Since 2009, it has introduced the introduction of international brands. Will the domestic market be dominated by the domestic demand market? Why did the international sourcing exhibition put forward the concept of "quality OEM"?

Tian Hao: actually, from the beginning of 08 years, we have faced a problem of pformation. The well-known reason is the continuous increase in production costs and the appreciation of the RMB against the US dollar.

In recent news, the Ministry of human resources hopes that the average wage will increase by 15% every year. In other words, on the basis of the existing 5 years, the middle and low end clothing enterprises will face severe survival problems.

Last year, I made bold predictions at a forum that 5 years later, the low-end clothing worn by Chinese people might be imported from third world countries.

Now, orders for low-end clothing manufacturers, especially multinational purchases, have already shifted orders overseas. In fact, in 2010, WAL-MART multinational procurement company, which had been in the world trade mall for eight years, no longer renewed its contract, and basically removed the textile department when it moved away, because their clothing orders had already been pferred to Bangladesh and Kampuchea countries very early.

At the same time, the domestic market demand is stronger and stronger, and the situation is very good. Many foreign trade enterprises are also pforming into the domestic market.

Following the trend of market development and implementing the pformation strategy in 2009, we will gradually strengthen the share of brand development in our own exhibitions, so as to introduce international brands and display high-quality domestic brands.

The concept of "quality OEM" is put forward because we see a change trend of international purchase orders. The number of monomer purchases for overseas buyers in this span is less, but the procurement price has been raised as a whole, and the requirements for technical content have also been raised.

This trend will lead to the gradual evolution of large-scale exhibition mode into a matching mode. In the future, we will strengthen the precise matching service to help the trade partners to match the actual demand of the order.

Reporter: why do we propose the concept of "China, Japan, Korea and the top quality fabric exhibition"? What is the reaction of the world trade mall to the exhibition of fine fabrics in China, Japan and Korea?

Tian Hao: the concept of "China Japan Korea top quality fabric exhibition" is based on the creativity of Japan, Japan and Korea fabric experience center built by WTO and relevant government agencies in Japan and Korea.

The "China Japan Korea fabric quality exhibition" was held, and the industry responded very well.

Many Korean and Japanese fabrics suppliers are coming to China for the first time, offering more choices to Chinese buyers or overseas buyers in China.

In fact, the fabric exhibition is also an opportunity for domestic fabric suppliers to learn, communicate and promote each other.

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At the noon of the first day of the exhibition, we held the celebration ceremony of the China Japan Korea fine fabric exhibition. On the second day, we held the "high-end clothing purchasing matching meeting of 100 strong garments". Many famous clothing companies such as Shandong shlang, Hongling, Mark, Hua Fei, AI Ge and Zhuang Ji participated in the matching meeting. The Japanese and Korean exhibitors were very satisfied and felt that this negotiation form was accurate and efficient. They clearly indicated that they should continue to use the WTO trade exhibition platform to develop the strong desire of the Chinese fabric market.

We expect next year's fabric exhibition to attract more exhibitors from China, Japan and Korea.

Reporter: is the concept of "China, Japan and Korea" put forward? Does this mean that the core idea of the WTO is to introduce the textile and clothing exhibition and Trade Center, mainly in China, Japan and Korea?

Tian Hao: building a platform for the integration and development of textile and garment industry in China, Japan and Korea is a long-term strategic concept of Shanghai World Trade mall.

The "fabric experience center" of China, Japan and South Korea, which was built by the respective governments, associations or relevant authoritative organizations, respectively, in the process of the pformation of the international brand in the world trade center, gradually formed a new mode of promoting the joint development of the three industries, media and channels with the fashionable material as the axis.

The WTO will focus on promoting the textile and garment industry in China, Japan and Korea to develop and promote outstanding textile products representing Asian Fashion characteristics in the process of integration.

Because of the one-stop shopping and design innovation platform formed by the world trade center over the years, a large number of China, Japan and Korea have set up the Shanghai branch in the world trade mall, such as Shu Lang carrying dozens of brands, and covering an area of more than 1000 square meters.

During the exhibition, the exhibition of "China Japan Korea fine fabrics exhibition celebration" and "100 high-end clothing purchasing and matching Association" show that the direction of WTO pformation is to take the trade activities of China, Japan and Korea textile and clothing brand as the main body, and introduce the development ideas of genuine Japanese and Korean noodles accessories and fashion brands.

We hope to build a China Japan Korea fashion brand annual exhibition and Trade Center in the world trade mall to form a gathering effect of cultural, commercial and fashion activities, create high value-added business opportunities for the Chinese market, and create a platform for China's textile and garment industry to grasp the pulse of the international fashion industry, and realize the strategic guidance for the pformation of China's textile and garment industry from manufacturing to fashion industry.