Home >

Anta Makes Full Use Of The Sports Expo To Meet The New Opportunity Of Sports Brand

2011/5/19 9:41:00 45

Not long ago, the outline of the twelfth five year plan adopted by the National People's Congress clearly pointed out that we should vigorously develop fitness.

Leisure time

Sports, sports competitions and performances

market

We should develop sports goods, sports intermediary and venue operation services to promote the coordinated development of sports and sports industry.

These important spirits have pointed out the direction for the scientific development of sports industry during the "12th Five-Year" period, and provided important theories.

Policy basis

It also brings an opportunity for the development of sports industry in the new stage.

Against this background, in May 13th, the twenty-eighth China International Sporting Goods Fair, known as the "sports industry Olympics", was held in Chengdu at the right time.

As a partner of the Chinese Olympic Committee, Anta joined hands with Jin Ziwei, the first female flag bearer of the Asian Games, and Zhou Peng, the Chinese men's basketball player, to appear at the Chengdu sports fair.

Anta

Zheng Jie, President of the brand, said at the Expo that Anta, as a mature sports brand with rapid development, is now making a comprehensive layout and striving for greater breakthroughs.

Standing at the new starting point of enterprise brand creation 20th anniversary, Anta is confident and determined to comprehensively enhance the comprehensive strength of enterprises. Through the R & D investment, brand building, talent upgrading, channel development and other aspects, we will never stop practicing the "innovative enterprise development road" to meet the new stage of China's sports industry's rapid development and new opportunities.

"The 20 year growth of Anta brand is inseparable from the vigorous development of China's sports industry. This is also the fundamental reason why we have been actively supporting the Expo."

Mr. Zheng Jie, President of Anta Sports Products Limited brand, said.

Data show that 2000 to 2009 is indeed the "golden ten years" for the development of China's sporting goods industry. The industry has maintained a high growth rate of 30% to 50% (or even above). The rapid development of Anta in the past ten years and the improvement of its comprehensive strength are obvious to all, and are of concern to the industry.

In June 2010, Anta has successfully become a partner of the Chinese Olympic Committee. The first time it has won the top event of many Chinese athletes in the 2009-2012 year Olympic cycle.

Receiving awards

Rights and interests, which signifies that Anta has become a mainstream brand representing China, representing China's sports industry. It has entered the world and accepted the most severe challenges and challenges in the world. Anta's perfect performance in the Winter Olympic Games and Asian Games has also proved its maturity and strength.

"2011 is a new starting point for Anta, and Anta is ready for this starting point.

Anta is integrating the Olympic spirit into the development of enterprises. It not only shoulders the heavy responsibility of promoting this great spirit in China, but also enables all staff to carry forward the spirit of enterprising and enterprising in every process, to meet any challenges and challenges, and to strive to show our potential on a larger stage.

Mr. Zhang Tao, vice president of Anta Sports Products Limited, said.

According to Zhang Tao, on the opening day of the Expo, Anta won the prize of science and technology progress awarded by the China Light Industry Federation on the basis of its unique elastic adhesive technology. It won the first prize for Anta's performance in the Expo.

At this event, at the Asian Games in Guangzhou, the appearance of Anta's "Asian Games award equipment", which was constantly cut off by the Chinese army, started a rather high tide at the scene.

Zhang Tao, vice president of Anta Sports Products Limited, said: "Anta hopes that through the appearance of the sports Expo, the Anta award winning equipment will not only witness the glorious moment of the national flag, but also witness the glory and glory of China's sports industry with the sports industry, and witness the level and strength of the Chinese sports industry."

This sports fair has attracted more than 1100 exhibitors from the United States, Japan, Korea, Germany, Italy and other countries. It has welcomed nearly 42 professional visitors from all over the world in the world, and is bound to become the "beacon field" of the brand display of the major sports brands.

It is hoped that China's sports industry will achieve better results and provide more powerful impetus for the development of China's sports industry.