Smith Barrack Clothing Pressure 3 Billion 160 Million Yuan &Nbsp; Will Open Store To Clear Inventory
Smith Barney
Zhou Chengjian, chairman of 002269.SZ, said at the shareholders' meeting on 18, the state fair clothing and its clothing.
Distribution
Dealers will open special stores to digest inventory and strive to basically solve inventory problems in the first half of next year.
In 2011, a quarterly report showed that the amount of apparel inventory was 3 billion 160 million yuan.
Zhou Chengjian explained that much of the stock was due to climate anomalies.
In addition, there was labor shortage in 2010, and clothing in spring and summer had been delayed until 4~5 months, and missed the best time to market.
Climate anomalies disrupted the production of American Apparel.
Sale
Plan, Zhou Chengjian said, in October 2010, the weather was warmer, until December did enter the winter. Winter clothes were too late to digest. After the 2010 Winter delayed arrival, this spring came late, and the sales progress of spring clothes was also affected.
At the shareholders' meeting, investors suggested that the size of the enterprise in such a scale would be acceptable for the size of 1 billion 500 million yuan. For more than 1 billion 500 million yuan of inventory, Zhou Chengjian revealed that it would be sold at a lower discount through the form of a special store. The discount of these special products would be higher than the cost price, which would not lead to the loss of apparel.
Metersbonwe, Me&City, Bong buy online shopping platform is now the three largest piece of the Bon apparel business. Zhou Chengjian said that Metersbonwe brand clothing will be composed of sports and leisure, urban fashion, children's wear, accessories and other plates. In the future, Metersbonwe's brand urban fashion product line will be developed. At present, the sales revenue of Metersbonwe brand urban fashion products accounts for 50% while the sales volume of Metersbonwe brand urban fashion products is only 20%.
Me&City was another major brand of the American state dress, which continued to lose from 2009 to 2010 because of the new push into the market.
Zhou Chengjian said that Me&City will further reduce its deficit this year and will make profits in 2012.
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