The New Trend Of China'S Consumer Market &Nbsp; &Nbsp; Personalized Consumption Will Compete For The Market.
In 2011, held in Shanghai in the world
department stores
On the high level forum, Li Guoding, general manager of Shanghai Bailian Group AG, predicted that China's new generation of consumers would no longer consider luxury as a symbol of their status and wealth. In the next three to five years,
Luxury goods
Consumption may be partly in the form of personalized consumption.
"Luxury consumption is still a hot point of consumption growth, but a new generation of consumers may be more interested in finding new designers.
brand
And products with unique connotations, so as to embody the pursuit of personalized consumption.
Li Guoding said.
For this analysis, many foreign department store giants and luxury brand operators hold different views.
Paul Gasparini, President of L'OREAL China, said that L'OREAL recently opened a luxury brand counter in Yichang, Hubei, and won one million yuan in its first day of business. "Now, our luxury brands can find the market almost anywhere in China."
A report released by the World Luxury Association said that China is expected to replace Japan as the world's largest luxury goods trade and consumption center in 2012. The total consumption is expected to reach US $14 billion 600 million and is expected to grow by 36.5% over the previous year.
Although there are different views on the prospects of the luxury goods market, at the global forum of department stores in 2011, more than 300 representatives at home and abroad attended the meeting generally believed that with the sustained and rapid economic development, Chinese consumers are undergoing tremendous changes. They may partly replace the personalized demand of luxury consumption, and facilitate the demand, emotional needs and cultural needs, which will become the new trend of China's consumer market in the next ten years.
Statistics show that the total retail sales of consumer goods in China last year amounted to 15 trillion and 700 billion yuan, 4.6 times that of 2000, and on average, about ten million new consumers entered the consumer market each year.
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