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Counterfeiting In The Clothing Industry

2011/7/22 9:45:00 55

Recently, the intensity of CCTV crackdown has been increasing, from 3. 15 to the present.

Vinci

Furniture, every time a fake can cause social uproar, let all kinds of brands, especially big brands wake up, if the original sin has existed, can not be adjusted in a short time, then whether it is time to consider and CCTV become close partners.

People are becoming more and more aware of why the CCTV advertising auction scene is so hot at the end of the year. Compared with the public relations crisis that may erupt at any time, what is the advertising cost of tens of millions or billions of dollars?

Of course, every time a CCTV's fight against a holiday is based on facts, even if it's just the tip of the iceberg, even if the brand is not satisfied with it, it is best not to fight back, because if the counter attack will usher in a series of continuous reports from CCTV, it will be a direct battle of CCTV's beholder.

In China, there is an old saying that when unfair reports are reported, especially those who have authority to speak, they will not win the battle.

Let the beaten brand complain that even if silence is not tolerated by CCTV, it must be publicly apology. Otherwise, follow up reports will follow. Until you apologize, of course, if you apologize, it will be best if you add a huge amount of advertising fees.

There are also various problems in the development of Chinese clothing brands: I remember to go to Wenzhou several years ago, and at a news conference of a bird show, a reporter's question startled Wu Zhize, who was the boss of the wedding bird.

The reporter said: he asked about the shopping guide of the wedding birds in the store of the birds of Shanghai, where the clothes were produced. The shopping guide was produced in Shanghai, and it was not produced in Wenzhou. So what is the production of Wenzhou's large scale bird bird Industrial Park? Wu Shizawa's answer is still very wise, not only for the Wenzhou production, but also for the birds of good faith and honesty, and the ultimate responsibility must be the individual who can not speak.

It is said that after the meeting, Wu Zhize had a deep talk with the reporter, of course, the reporter was not CCTV.

CCTV also has a case against counterfeiting Chinese clothing brands, but the result is nothing more, because costumes are the same.

industry

It is too difficult to wrap up. There is a hidden rule that is not clear. If it is not for serious quality problems, the layman will probably not be able to tell the truth.

For example, the Chinese registered brand in foreign countries in the domestic design, production and sales is not considered foreign brands; for example, Chinese brand design French style clothing is not fake; for example, in the brand culture, there is a virtual story is not fraud; for example, the Chinese brand has made an English name for itself is not a foreign devil.

These "for example" are almost everywhere in the clothing circle. If these are included in the category of anti-counterfeiting, CCTV is likely to lift their own stones.

Because there are many evidences on the side of "fake foreign devil": big foreign brands are also produced in China, but they are still foreign brands.

Clothing brand

Fictitious stories in culture are fraudulent. The legends of Xu Xian and Bai Niang in Hangzhou may no longer be circulated. If Chinese brands have an English name is a fake foreign devil, then Lenovo should not be called "Lenovo".

In March this year, the Chinese clothing forum was just called CCTV's clothing brand called "fake foreign devil". Soon, some garment enterprises headed by white-collar workers and exceptions declared their pure Chinese lineage on the contrary. Many brands like the brand of the brand have reached a consensus at the bottom: if they can't or don't want to solve the bloodline problem at once, then at least at first, we should have a good relationship with the media.