Blind Spot And Misunderstanding Of Chinese Enterprises In Building Brand (Four)

Introduction: Based on the Internet, newspapers and magazines, radio and television, quite a number of so-called experts, scholars, professors and government officials have detached the relevant commentaries and articles on brand building.

The series of articles on "blind spots and misunderstandings" of Chinese enterprises' brand building are the most common and extensive common problems mentioned by the author in brand consultation, project training and forum speech.

It is hoped that a series of articles on "blind spots and misunderstandings" of Chinese enterprises will guide the practice of Chinese enterprises in brand practice, so as to realize the original intention of my writing.

First of all, what we need to understand is that the choice of product line extension, brand extension and pluralistic development is not only for the needs of growth, but also for the expansion of self desire; the need to integrate the whole market and control the whole market, or the safety needs of all eggs in different baskets.

But don't forget, fully competitive in modern times.

Once enterprises accept this fact, they can make strategic adjustment very easily.

Sacrifice is