JACKWALK: An International Brand With Strong Affinity.

JACKWALK, founded in 2005, is a new international casual menswear growing in China because of its comfortable texture and unique innovative style. brand 。 At present, more than 100 stores have been opened in major department stores nationwide. Recently, a new store opened in Hangzhou Yintai.

Recommendation 1: keep the young people keen.

As a brand after 2005, JACKWALK missed the gold rush of foreign trade processing in the 90s of last century, and missed the brand initialization train which started in 2000, but encountered fierce competition and even financial crisis in the new era. Facing the global brand competition brought by the information age, the secret of JACKWALK coming back from behind is time Keep yourself as a young brand with a keen sense of fashion.

According to Tang Xianyi, manager of marketing department, JACKWALK attaches importance to information collection and attention to the international market, and collects the latest trend of every quarter from Milan, Paris, Tokyo and other international popular frontiers. From design to marketing, strive for innovation in every link. They rarely have middlemen and bulk purchases, so that they can purchase the right products from the appropriate market, and at every stage they are very cost conscious. This is the secret of JACKWALK "in".

Recommendation reason two: internationalization can also have affinity.

Shanghai, an international metropolis, has provided a large number of talents and resources for JACKWALK. Most of the staff have had international brand operation experience. At the same time, there are many opportunities to cooperate with the international first-line team in Shanghai.

Cutting-edge fashion information and a large number of foreign design teams. ensure JACKWALK merchandise design has always been on the front line of international popularity, with a large number of production and supply resources, effectively controlling the quality of goods, and enabling anyone to own JACKWALK at an affinity price. At present, a hot sweater T-shirt is priced at only 299 yuan.

At present, JACKWALK is preparing for the opening of stores in Tokyo and Osaka. plan And is working with a number of internationally renowned investment companies to discuss cooperation matters.

Tang Xianyi said that JACKWALK's actions are based on a clear brand positioning. "We have gained respect from all the international teams in terms of professionalism. We are using more excellent international resources to create a more internationalized brand."

Reasons for recommendation three: popular interaction, big brand, fan and child image

Adhere to the customer first, pay attention to sales management, timely understanding of customer needs, high growth, high efficiency, high return growth mode, become a competitive treasure of JACKWALK in the highly information age.

And JACKWALK Sina micro-blog online two days, fans accumulated to more than 2000, it is to let JACKWALK employees collective excitement. Tang Xianyi believes that this is a new interactive platform, and they hope to adopt such a platform. platform Interact with more customers. Meanwhile, sales of JACKWALK's official online stores are also booming.

In terms of brand visual identity, JACKWALK has found the top ten and top twenty supermodels in the season. Surprisingly, 2011 autumn winter JACKWALK once again invited the famous model in London, called "mousse" JAMESSMITH, this season Burberry men's model JAKECOOPER jointly deducts autumn and winter fashion blockbuster. At the same time invited to the international fashion circle popular Chinese photographer KAIZFENG (Feng Zhikai) palm mirror.

At the same time, a large number of commodities in autumn and winter in JACKWALK2011 will appear in the most anticipated version of the 2011 edition of the male version of the male city version of the men's Gang, directed by Zhao Baogang, Honglei Sun, Huang Lei and Wang Luodan.

"No matter the brand of JACKWALK or everyone of JACKWALK, we are moving forward all the time. In this era of rapid development, JACKWALK people all know that" no growth is death. " Tang Xianyi said.