Apparel Apparel Industry Brand June 2012 Online Advertising Statistics
According to the research, the scale of online advertising of apparel and apparel industry increased by 3.52% in June 2012.
Monthly clothing and apparel brands online advertising scale changes
Judging from the performance of market segmentation, online retailing apparel and brand image ads, sportswear, and table series have gone against the trend of the three major categories. Under the overall market downturn, the scale of their network has maintained a healthy growth trend.
Among them, the scale of online advertising for sportswear and apparel was 25.3% higher than that in May, and its market share also increased from 11.6% in May to 15%.
By contrast, the online advertising of jewellery products has been significantly reduced, down 77.1% from May, and its market share dropped from 5.7% in May to 1.4%.
June 2012
Clothing and accessories
Brand online advertising
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