Interview With The Chairman Of The Good Children Group -- Song Zheng Also

< p > good children have become the top brands of the domestic baby stroller market. Consumers may not know that most of the famous brand of baby stroller brands, such as Quinny, Maxi-cosi and so on, are designed and OEM by good children.

When many baby brands are busy promoting franchised stores, good children have joined hands with Nike, Adidas, Puma and other international brands to establish a multi brand collection point, good boy station.

Turning to the future development of children's products market, Song Zheng also made it clear that the brand concentration will further improve, and multi brand store is the future development trend.

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< p > < strong > "ant male soldier" fight for baby market < /strong > /p >

The baby boom in recent years has spawned the domestic baby products market in P.

Song Zheng also admitted that this is a trillion dollar market.

Nevertheless, the concentration of domestic market is not high.

Song Zheng also jokes that the market for baby products in China is a group of "ants and male soldiers".

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< p > "many baby products in the world are produced in the Chinese market. Therefore, the Chinese market itself is not short of products.

There are both export products and self marketing products.

Song Zheng also analyzed the reasons why the concentration of domestic baby products market was not high, and pointed out that the imperfect domestic channel terminals also affected the development of the baby products market.

He believes that unlike foreign Dalian lock enterprises are relatively concentrated, there is no real Dalian lock enterprises, which causes every family to have meals to eat, and retail channels are relatively dispersed.

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< p > in order to cooperate with multi-channel sales, especially under the current online and offline sales, good children will make a difference in design, so that all sales channels can be symbiotic.

Song Zheng, for example, can distinguish between the size of the wheel of a baby carriage and the nuances of the cotton pads, such as the high end and the simple.

This can meet the needs of consumers in all walks of life.

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< p > Song Zheng also said that with the improvement of consumer brand awareness, the concentration of baby products market will increase.

In addition to the commodity itself, consumers still have many needs, and enterprises need to provide a variety of services.

For example, the scientific child care network established by good children has millions of users, which can provide various kinds of child care knowledge for consumers.

Song Zheng also revealed that the investment of good children in this website amounts to 20 million -3000 yuan per year, and this year's investment will be more.

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< p > although many enterprises are optimistic about the baby products market, Song Zheng also admitted that the baby products market is not as high as the outside imagination, and the overall profit of the industry is around 7%-8%.

Because the pressure of domestic production cost is large, and the product can not be sold too expensive.

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< p > < strong > breaking the monopoly exploration new channel < /strong > /p >

< p > good children not only own their own stores, but also control 98% of the Nike children's clothing in China, and have the exclusive selling rights of Nike < a href= "//www.sjfzxm.com/news/index_f.asp" > children's wear < /a >.

Recently, good boy Star Station officially unveiled.

The world's top four children's Sportswear Brands -- Nike children's wear, Adidas, Puma, and Cage's products are sold at good boy station.

The introduction of good children is a good resource for children to integrate deeply with the world-renowned children's sportswear brand over the past decade. The introduction of the most popular collection store sales mode in the world is mainly aimed at people pursuing fashion and demanding quality of life.

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< p > > a href= "//www.sjfzxm.com/pioneer/" > Song Zheng also < /a >, the idea of establishing Star Station was first put forward by Nike president.

Because compared to its own brand collection stores and exclusive stores, Nike has found that the efficiency of brand collection shops exceeds that of exclusive stores.

With support from Nike, Song Zheng also found Adidas, Cage and other aspects to discuss cooperation.

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< p > Song Zheng also believes that a good boy initially walks like a collection store.

Good children's "mother good kids" shop sells more than just good children's own brand products.

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< p > in fact, good children's exploration in channel is not only a series of good kids stores.

Good kids and Mothercare, a global retail store for baby and baby products, have opened 44 stores in Beijing and Shanghai.

In Song Zheng's words, this is "using the world's resources to make the Chinese market" and introducing the good retail mode to China.

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< p > < strong > OEM mode, strong brand < /strong > < /p >

< p > unlike many Chinese enterprises, the road of brand development for good children is first after the international market and then to the domestic market.

Song Zheng also firmly believes that in the world of baby products, the world brand should not be a Chinese brand.

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< p > 2012, good kids group achieved sales income of more than 6 billion yuan, of which more than half of its income came from overseas OEM business.

The 01086.HK report released in April 22nd showed that the company's sales in the Chinese market increased by 30.2%, accounting for 28.6% of the total business volume of the company.

This is the first time that the Chinese market has surpassed Europe for three years.

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< p > this is the "a href=" //www.sjfzxm.com/news/index_c.asp "good child" /a "for the international famous brand foundry and design business. What you do not know is that good children have their own OEM enterprises.

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< p > Song Zheng also told the Beijing Commercial Daily reporter that at present, sales of good children outsource products account for about 20% of the total. Children's clothing, wet napkins and other nursing products are mainly outsourced production, and good children are responsible for establishing strict quality standards.

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< p > the business scale of the good boy business is growing. Song Zheng is also speaking frankly about the listing of the company, but there is no specific timetable yet.

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< p > data show that when Song Zheng went to Hong Kong in 2010, he also split the good boy group into two companies: good children, international and good kids.

At present, good children's business control has Nike children's clothing in China about 98% of the agency, all kinds of infant care products, some children's car sales and good children business.

In the business of e-commerce, good children, in addition to their own online shopping mall, also cooperate with Jingdong mall, suning.com and other B2C mall, and Taobao also has agents at all levels.

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< p > the question of whether a good child should choose a good boy or a child to be listed internationally or separately, Song Zheng also said that it is uncertain now.

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