UK Brand Jaeger Releases Five Year Plan

< p > the loss of British brand Jaeger narrowed. After the 2012/13 fiscal year ended February 23, 2013, the post tax deficit narrowed to 13 million 100 thousand pounds from 35 million 500 thousand a year earlier, and the loss decreased by 63%. Meanwhile, sales fell 17% to 70 million 700 thousand pounds, and gross profit fell 17% to 40 million 900 thousand pounds.

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Colin Henry, who joined the brand as CEO in July 15th, said P is pleased to see that the brand has shown signs of early recovery. "Our autumn and winter series is better than before."

Colin Henry said that despite the more positive economic environment this year, the brand still faces challenges.

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< p > > a href= "//www.sjfzxm.com/pioneer/" > Colin Henry < /a > Jaeger will focus on core brand, promote sales through consumer service and design, and reduce sub brands.

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< p > early September, Jaeger continued to restructure its brand management. The appointment involved five posts. Liza Webb was appointed director of women's clothing, appointed Caroline Lee as director of men's clothing and e-commerce, Michaela Moore as the director of discount business, appointed Kate Cornell as chief supervisor of strategic planning department, and appointed Harriet as chief of human resources department.

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"P > a href=" //www.sjfzxm.com/news/index_f.asp ">" //www.sjfzxm.com/news/index_f.asp "> female /a > director Liza Webb and men's clothing and Electronic Commerce Director Caroline Lee are both from the British department store Marks & Spencer Group Martha department store.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Jaeger < /a > Chief Executive Colin Henry said she expects to cooperate with the new management team and revitalize the Jaeger brand.

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< p > the new management appointment also means that the original coo Carolyn Springett and the brand director Shailina Parti are leaving, and the two posts will no longer exist.

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< p > in June this year, the British brand Jaeger announced the appointment of Colin Henry as its chief executive and came into effect in July 15th.

Since the acquisition of private equity fund Better Capital in April 2012, the position of chief executive of Jaeger has been vacant.

Better Capital acquired the Jaeger 90% stake from 19 million 500 thousand pounds last year from the Aquascutum before bankruptcy. The former owner of Aquascutum and Jaeger, the former owner of the British Fashion Association, Harold Tillman, still held 10% of Jaeger, while Aquascutum was acquired by Hongkong company YGM YGM (Aquascutum) Trading Co., Ltd. in May last year at 15 million pounds.

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< p > Colin Henry has served Esprit Holdings Limited (HK:0330) Si Jie Global Holdings Limited as chief product officer since March 2010. In August 2012, due to poor performance and management changes, it resigned in 2012 June after chief executive Ronald Van der Vis and chairman of the board of directors, both sides.

Prior to Esprit, he served as senior vice president of product department in NIKE Inc. (NYSE: NKE) from August 2007 to August 2009. He served Umbro PLC UMBRO as senior vice president of design and marketing before NIKE Nike, and NIKE Nike joined Umbro Nike after acquiring Nike PLC UMBRO in.

In addition, he has held senior positions in Marks & Spencer Group PLC (MKS:L) Martha department store M&S, Polo Ralph Lauren and other companies.

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< p > Better Capital CEO Nick Sanders welcomes the accession of Colin Henry. Nick Sanders said that the development of Jaeger has been good in the past year, hoping that the Colin can continue to lead the brand forward.

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