Smith Barney's Third Quarter Performance Fell 20%, Net Profit By Half

After the embarrassment of nearly 50% net profit in the first half of the year, the United States Clothes & Accessories In the third quarter of this year, there was no sign of improvement.

The third quarter results released by the United States and the United States showed that in the month of 2013 1~9, the operating income of the United States declined by 19.9% and its net profit fell by 49.12% in the month of 2013. It is worth noting that the third quarter's revenue and net profit decreased by 21.95% and 49.93% respectively.

In this regard, the US side said that this year, the company has continuously promoted a series of changes in organizational change, supply chain optimization, product innovation and experience store remodeling, and the results of these innovative transformation will gradually appear in the future, so the current performance in 2013 still has a certain decline.

The experience store remodeling of the United States mainly refers to "6 new concept shops in the whole country within 30 days". On the 13 th of this month, the flagship store of Guangzhou Beijing Road, the main city of "Flower City", was reopened after being upgraded. This is the fifth experience shop in the United States after Xiamen's southern Fujian customs, Chengdu Kuan Alley and Zhai Alley and Hangzhou central station concept.

In announcing the third quarter results, the United States also announced that the Shanghai Huafu investment company, the controlling shareholder of the company, intends to transfer the domain name to the US state without any compensation. Its wholly owned subsidiary, Shanghai AI Shang bang Mdt InfoTech Ltd, will no longer operate e-commerce business related to the US state. "The company will organize its own brand sales business on the Internet e-commerce platform."

A person close to the United States said to reporters: "this means the strategic return of the United States."

In September 2011, the United States and Bon announced that the operation of the electronic commerce platform "state purchase network" should be stopped and handled by its holding company. At that time, this practice was regarded as an important strategic decision for the US state to divestiture the electricity business and protect the listed companies.

In the 2011 semi annual report, Smith Barney disclosed that as of April 1st of that year, the investment in raising funds for information system improvement projects amounted to 150 million yuan, while the output of e-commerce was not mentioned. In May, Min Jie, the chief information officer of SITA, who flew to the United States and went to the United States, also resigned from the CIO.

The above pointed out that the US federal government was not mature enough to operate the state purchase network independently. "On the one hand, the performance decline is serious. On the other hand, the internal executives are also arguing and leaving their posts constantly, and simply stripped this piece out."

But at the same time, the personage also said that the attempt of information and supply chain transformation in the US did not stop. This year, min Jie quietly returned to the US state, which is laying the groundwork for its current O2O layout.

　　 clothing Industry independent commentator Ma Gang told the newspaper that traditional clothing companies have been testing water suppliers in recent years, including the creation of online brands and multi brand operations. But this requires that all aspects of commodity design and supply chain should be restructured, and the difficulty is no less than O2O, and there is no advantage for offline.

In his view, O2O is the most suitable mode of development for the traditional clothing enterprises that are concentrating online, because "this has neither given up the customer experience under the line nor drained the line through online channels".

This is precisely the layout currently being completed by the United States. The United States experience shop has begun to use WeChat as a platform for member recruitment and management. Zhou Chengjian, chairman of the United States, said publicly that the flagship store on the Yanan road in Hangzhou will launch an interactive e-commerce experience floor. In the future, it will bring the O2O service to the consumers.

According to other sources, the United States is also looking for breakthroughs in the consumer finance field, and online payment methods such as Alipay are expected to be included in the offline channel.

Ma Gang said that in order to achieve the real O2O mode, the first step is to complete the seamless connection between the online and offline platforms. The core problem is that we can see both online and offline inventory products in a single system. The second step is deep integration, and the integration and promotion activities under the line are linked with the online.

"Most enterprises are still in the first stage, but in the long run, this is done by traditional enterprises. Online retailers An inevitable trend. " Ma Gang said.