Using Chain Software In Clothing Chain Stores Is Management Informationization.

In fact, we have already entered the information age, and the concept of information management has gradually entered the enterprise. From single store operation to chain store to online shopping mall, the market operation mode has been changing constantly, and the existence of entity stores is becoming more and more difficult. Especially, the development of online shopping mall has a very significant impact on clothing chain stores. Clothing enterprise It is inevitable to realize information management.

In the fierce market competition, Marketing channel It is an essential channel for the enterprise system to win over the market. Enterprises also pay more and more attention to the construction of the market access, and have established a fairly large distribution network: branches, subsidiaries, offices, and a wide range of agents, franchisees, chain stores and franchised stores. However, how to effectively manage the distribution network across the country has become a difficult problem for enterprises.

The future development of garment industry will be more specialized, and the production and sales of enterprises will be separated gradually. Brand enterprises will transform from production management to sales. At present, domestic clothing enterprises usually adopt the way of brand chain store direct selling and shopping mall distribution. The mode of chain retail includes direct stores and franchised stores, and there are many forms such as franchised stores, shops and shops.

　　 Clothing brand There are fewer chain stores and more than a few hundred. We must rely on information technology to achieve the efficient management of headquarters to branch offices, logistics centers, distributors and shops. Otherwise, there will be no effective link between headquarters and franchised outlets, and there will be no market resultant force.

The management software used in early single stores or only a few stores can no longer meet the current complex management needs. In order to adapt to the increasingly specialization and differentiation of the garment industry, it is very necessary to use clothing chain software to assist management. Chain software can realize the fine management of the headquarters to the branches, and make the clothing store management more modern, informational, networking, chain oriented and personalized.

Background:

Chain operation is a strategic choice for China to develop the economy and foster new economic growth points. It is the only way for commercial enterprises to seek economies of scale and build a sustainable development strategy for big business and big trade in twenty-first Century. While China's chain businesses have made great achievements, many enterprises have failed because of poor management. There are many reasons for this. One important reason is that improper location selection in clothing store development has led to the failure of clothing store performance.

Data show that foreign retailers will spend a year or so to conduct site surveys before opening new stores. Their importance and rigour can be seen in general. However, many clothing chain stores in our country only make some general feasibility analysis in the process of setting up clothing stores, do not make detailed investigation, simply imitate the practices of foreign enterprises, make the newly opened clothing stores not ideal, and directly affect the business efficiency and normal operation of clothing stores.