Enterprises Should Do Well In Technology And Channels To Improve Their Responsiveness.

< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > China's garment industry < /a > is approaching the turning point < /strong > /p >

Li Kai Luo, President of China's famous fashion industry economic research expert, and President of Bi LAN International Investment Consulting Co., Ltd., who has in-depth study in the field of capital and commerce, said that the fierce competition in China's garment industry, the rapid fragmentation of market segmentation, the obvious sinking of sales channels, the rapid penetration of electricity providers, and the key force of capital becoming the industrial combination all indicate that the Chinese garment industry is having an inflection point. P

There will be ten major trends in China's garment industry in the future, including the rise of designer brands, the emergence of F2C (factory to consumer) mode, the departure from the stage of big industry, the flexible production mode of small batch rapid response, and the trend of the emergence of O2O (online offline interaction) mode, which will deeply affect the operation mode of the garment industry.

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< p > "in these trends, the rapid entry of capital into the garment industry will change the way of thinking and operation of garment enterprises with unprecedented strength, thereby detonating business potential energy, and then changing and affecting the development path of China's garment industry."

Li Kailuo believes that capital is playing the most important role in the pformation of China's garment industry.

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< p > < strong > domestic "a href=" //www.sjfzxm.com/news/index_f.asp > clothing > /a > need to seize the right of popular leadership. < /strong > /p >

< p > "why do we look at the fashion show in China, with fewer and fewer boasted diseases, but on the contrary, if it is DIOR (Dior) show, more people will take a look of worship and learning?" Professor Bian Xiangyang of Donghua University and curator of Shanghai costume museum said that the most important thing is the brand's leading force for fashion culture, so that designers, industry and consumers are convinced of it.

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< p > Bian Xiangyang believes that fashion industry is an important direction of pformation and upgrading of China's garment industry. As an important factor in the industry, clothing brand will play a more and more important role in cultural driving. Chinese clothing brands also need to take advantage of cultural characteristics to move towards high-end in the fashion industry chain and seize the right to lead the fashion industry.

At the same time, in the current economic situation, China's clothing industry should first maintain its traditional advantages, and Ningbo has great advantages in this regard.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > mass brand < /a > is the future trend. < /strong > /p >

< p > "elegance and simplicity should be the two key words in the current fashion market in China."

Korean designer Wu Zhenyu said.

Wu Zhenyu studied at the Maryland Academy of art and other institutions, engaged in men's and women's clothing design for nearly 26 years, and came to China in 2006. She has worked with more than 30 domestic and American women's clothing brands, and is well versed in the way of domestic fashion.

His advice to Ningbo clothing enterprises is that the designer's popular brand or high-end brand will be the trend in the future.

"The history and development of Agnes BH and A.P.C, as the French designer's popular brand, have verified this point and is the best reference."

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< p > < strong > create brand should start with details < /strong > < /p >

Miao Hongbing, vice president of the China clothing association and chairman of Beijing white collar fashion company, has been engaged in the garment industry for more than 20 years. The white collar company has become a fashion industry with 4 top women's clothing brands, leading the enterprise, creating a sales miracle of single sale of fashion women's single store sales of P.

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< p > he tells us from his experience that a successful clothing brand should have a distinctive design concept. The fashion design must have very good originality, personality characteristics, and a value-added service with reasonable pricing and moving customers to bring happiness to visitors. For this reason, we should start from the details of clothing design and terminal store design, press conference design, dance design, etc., with unexpected creativity, fashionable works, uncompromising details and exquisite human services to win the popularity and popularity of high-profile guests.

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< p > "no matter how changeable the situation is, we must start with details, carry out creativity with customers as the core, and absorb the suggestions and opinions of customers to carry out design and operation so as to remain invincible."

Miao Hongbing said.

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