Seriously Homogenized Two Wheel Drive Silk Enterprises Transform And Save Themselves

In recent years, the phenomenon of homogenized competition of middle and low-end silk products in China has been very serious, which has led many silk enterprises to be in the dilemma of high cost, low efficiency and high risk. Many enterprises have stopped production and closed down, which has seriously affected the sustainable development of the silk industry. It can be said that the advantages of competitive industries are no longer there, but the bottleneck of constraints is very obvious. Faced with many difficulties, some spin Enterprises began to seek their own transformation and self salvation by taking the road of high-end, scale and differentiation, or by technological innovation and basic industry transfer according to their own actual conditions. "In order to get rid of the impact of raw material price fluctuations on enterprise production, we developed colored cocoons together with scientific research institutions to stabilize enterprise profits through differentiated competition and improving product added value." Chu Yongxing, general manager of Huzhou Nanxun Shiwanjia Silk Company, said that because colored cocoons are a new product, customers have expressed strong interest in them and their profits are relatively high.

In addition to technological innovation, some silk enterprises also reduce costs by extending the industrial chain and transferring. At present, some silk enterprises with strong strength in Zhejiang have begun to transfer their silkworm breeding bases and some basic raw material processing processes to the western region. They rely on the advantages of the western region in terms of resources and labor costs to reduce costs and strengthen their competitiveness in the market. In this regard, Huzhou silk has made remarkable progress. "The main direction of the transformation and upgrading of the silk industry is to improve the added value of products, move the production processes of the front and middle of the silk industry chain to the western region, place the post finishing links with high added value and brands in the eastern region, and effectively combine the two sides, which is the path of the transformation and upgrading of the silk industry". Said Ling Lanfang, president of Zhejiang Huzhou Textile Association and chairman of Silk Road Group.

While the domestic textile industry is facing many difficulties, it also welcomes the opportunity of industry integration and upgrading. "There are still many innovations and breakthroughs in the whole industry, including the industrialization of sericulture, the intellectualization of silk reeling, the digitalization of weaving, the cross-border application, and so on. Any major breakthrough will lead to a revolution in the silk industry and bring huge dividends," said Ling Lanfang. For the Silk Road Group, the goal of Ling Lanfang is to combine the silk manufacturing industry with the silk service industry, build a 40000 square meter silk center in Huzhou, connect it with a 300 mu large production area, and form a trading center, exhibition center, testing center, e-commerce center, training center, and technology center of the whole silk industry chain.

It is understood that innovation driven, transformation and upgrading are also common actions of some famous silk enterprises in Zhejiang. Like Kaixiya Clothes & Accessories The company strives to build the front end of the industrial chain and consolidate the road ahead. Dali and Mastery Group have closely combined silk with culture and tourism, creating a new road. At the same time of upgrading the industrial chain, Babe Group is thinking about industrialized sericulture and extending to the primary industry. In addition, Fuyang Jinfuchun Group went to Hubei to develop silk, and Hangzhou Xidebao Group went to Sichuan to promote industry. Tongxiang silk quilt industry group learned from the bitter experience, determined to rebuild integrity and let consumer confidence return. Deqing silk scarves should bid farewell to low-end OEM and try high-end brands, while Tonglu silk knitting is also trying to improve its technology and make high-quality products.