Medium And High End Children'S Wear Brand Prospects

< p > many brands < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > into the children's market. It can be seen that children's clothing market has great potential for development. Children's wear has become a new force for many enterprises.

Semir, Anta, 361 degrees, Lining, La Natsu Bell...

Many brands of clothing have introduced children's clothing.

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Less than a month ago, P decided to let go of the "two child" policy, which undoubtedly gave the children's clothing industry a strong heart.

There are professionals who predict that if the "two child" policy is implemented, the average annual population of Henan is 50 thousand -8 million, which will increase the size of children's wear market.

The "second child" policy will mainly benefit the urban population, and will directly promote the development of high-end children's clothing brands.

The "second child" Henan will have more than 50 thousand -8 babies per year. For many "single" families, the most memorable news last month is that the central government has decided to let go of the "two child" policy.

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< p > nationwide, this policy will affect the choice of 15 million ~2000 million people.

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Wang Guangzhou, a researcher at the Institute of population and labor economics of the Chinese Academy of Social Sciences (P), believes that there will be one or two million people a year in the next two years after the implementation of the policy.

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< p > < strong > market increment < /strong > < /p >

< p > multiple businesses and children's clothing market will have a "second child" policy, which will affect some people to have a "two baby." there will be a small peak coming, but there are probably not many people who want to have children.

When it comes to the influence of "two child" on children's clothing market, economic pressure and the change of times, some young people may not want to have a second child.

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< p > because children grow faster and faster, children's wear has the characteristics of short wearing period, many patterns and large demand. At present, the children's clothing industry can grow at a rate of 10%-20% per year. After the policy is landed, it is estimated that the children's clothing industry will start to benefit from 1 years' time, and the overall growth rate of the industry will also increase to 30%.

Chen Liying, senior industry researcher and analyst at prospect network.

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< p > "we are optimistic about this market and intend to double the storefront area of the world trade mall."

Chen Shuo said.

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< p > Semir clothing children's clothing business has made three major adjustments before the policy release: Children's clothing business input and strategic position upgrading, expanding the 0 to 3 year old baby market product line, increasing the retail area of 0 to 3 years old baby clothing.

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< p > apart from Semir, Anta, 361 degree, Lining and many other sportswear brands, according to the expectation, relevant strategies have been launched to increase the children's wear market.

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Besides P, many clothing brands such as H&M, ZARA, Muji and UNIQLO have also set up children's special areas or children's clothing stores.

Luxury brands such as Gucci and Dior also set up venues in the flagship store to layout children's clothing retail.

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< p > < strong > change of style < /strong > < /p >

< p > < strong > children's wear is more fashionable and diversified < /strong > < /p >

< p > the effect of the "second child" policy on the future children's clothing market is obvious, but Zhang Chunxia, executive director of Zhengzhou baby's Trading Company Limited, is not optimistic.

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< p > she said that the increase in the volume of policy stimulus is positive, but competition will be more intense.

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< p > "in the future, the market will have a higher demand for children's clothing styles, and children's clothing will be updated more quickly, which will bring pressure to stock and so on."

Having done more than 20 years of children's wear, Zhang Chunxia feels it is obvious that before a style can be sold for half a year, selling more than 10 thousand pieces. Now hundreds of styles are sold, and more than 20 days are over the season. More new styles need to be developed to stimulate consumers' desire to buy.

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P > these changes are due to the demand for the new tide market in the post - 1980s and post-90s.

"This new part of the baby, mom and dad after 80, 90 after the main, unlike previous mom and Dad, these parents pay more attention to fashion, personality."

She said.

Unlike previous parents buying < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, the first consideration is practicality and warmth.

After 80, 90 parents, not only will pursue style, but also pay more attention to fashion and taste.

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< p > "if children take out, whether they are dressed or not, they are also the faces of their parents, and for children, they will be more confident when they are dressed up."

Zhang Chunxia said that in order to adapt to the needs of their parents after the 1980s and 1990s, they introduced a Korean brand and will introduce another brand next year. "Without affecting the existing customers, we are still making our own brand, designing and processing ourselves."

In order to adapt to the new market demand for children's clothing, Zhang Chunxia plans to set up a brand like children's wear flagship store similar to Watsons in the future. There are many brands, medium and high-end brands.

Children's clothing is the last piece of cake in the clothing industry. We must work hard to seize the opportunity.

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< p > industry changes, the prospect of high-end children's clothing brand is optimistic. "The three line brand based on price will be more difficult to survive. The biggest market opportunities should be those of second tier enterprises with technical strength, productive strength and excellent quality."

Hongkong small rhinoceros Co., Ltd., general manager of Henan branch Cheng Yan said.

In his view, the main fertility group of the second child is over 30 years old. Their economic strength is relatively good, and with child care experience, they will be more rational in choosing baby products.

The second child policy mainly benefits the urban population and has little impact on the rural population, so it has a greater impact on the brand of middle and high end children's clothing.

Chen Liying said.

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< p > middle end, high-end, low-end, three brands of children's clothing, what is the current market share? < /p >

< p > Chen Shuo analysis shows that high-end brands can account for 15% of the market share, while the mid-range brand can account for 65% of the market share, while the low-end brand can account for 20% of the market share.

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< p > another children's wear marketing expert said that because of the large number of Post-80's and 90's fashionable parents in children's wear groups, the children's clothing industry must change the simple and single color research and development mode to cater for its fashion demand.

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Zhang Fan, P, aged 28, has just stepped up to become a mother this year.

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< p > she chooses children's clothes. What matters most is the comfort and safety of her son.

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< p > in Chen Shuo's view, the safety and comfort of children's clothing is a crucial link in the design of < a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear < /a >.

This requires brands to consider more factors besides styles and colors, because children's clothing requirements are far higher than that of adult clothing.

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