Exclusive Interview With Cao Lei: Hope That The Rational Operation Of The Electricity Supplier Will Return.

< p > < strong > create core competitiveness < /strong > /p >

< p > reporter: at present, the major B2C electric providers have cancelled the "free freight" logistics strategy, and at the same time, represented by Jingdong, raised the price of goods.

Obviously, low price is not the core competitiveness of B2C business.

So, what is the core competitiveness of B2C? What are the aspects of its performance? < /p >

< p > Cao Lei: the core competitiveness of the e-business is first reflected in the product and < a href= "//www.sjfzxm.com/news/index_c.asp" > Service < /a > quality.

Relying on the advantages of price, users do not have loyalty. If they have lower prices, they will naturally go to other places to buy.

That is to say, only electricity providers can make customers spend more money than their products and service quality, in order to improve customer's trust in the electricity supplier and the possibility of buying again.

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< p > at the same time, as a business enterprise itself, we should pay attention to cost and efficiency.

The electricity supplier burn money is well known, but burning money can not last long. Therefore, the electricity supplier must control the cost, arrange reasonably, and create great wealth with the lowest cost.

Another point is continuous innovation.

Continuous innovation can take the lead in the industry.

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< p > reporter: how to build these core competitiveness? < /p >

< p > Cao Lei: the electricity supplier guarantees the products that are cost-effective to the customers, while maintaining the quality of the promised service and building its own brand strength to improve customer stickiness.

For example, on the skin care products, the electricity supplier should ensure that the authentic products are provided. < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, the quality can not be discounted when the price is lower than the physical shop.

Nowadays, many B2C can not guarantee their promised services when expanding, for example, the products are not shipped within the time promised, the refund is slow, and the orders are cancelled without any reason.

The quality of products and services will affect consumers' shopping satisfaction.

The cost of electricity providers is reflected in logistics, promotion, products, supply chain and so on.

We must have systematic management and overall planning for cost.

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< p > innovation requires enterprises to grasp the industry dynamics, find potential needs from their customers, and apply them to their own product innovation.

In addition, the spirit of innovation is needed in company management and industry chain.

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< p > < strong > build a harmonious business environment < /strong > /p >

< p > reporter: with the continuous improvement of the right to speak of the electricity supplier, the contradiction between supply and demand has begun to emerge in the electricity supplier.

What kind of relationship do you think should be established between B2C and suppliers? < /p >

< p > Cao Lei: from the point of view of pursuing interests, it seems like a difficult problem to build a harmonious relationship between B2C providers and suppliers.

However, from the perspective of maximizing interests, both B2C providers and suppliers are faced with the test of meeting changing consumer needs.

The key to building a harmonious zero supply relationship is that both sides must upgrade their business models, get rid of their dependence on "low cost and low price", and find a number of profit support points.

At the same time, large B2C providers should take into account the interests of suppliers, reduce the cost of access to suppliers, and only ensure the profits of suppliers to better cooperate.

If individual B2C providers charge too much for suppliers, they may force more suppliers to withdraw from them and switch to other providers, which is also unfavorable for their rapid development.

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< p > reporter: at present, the electricity supplier is more of a competition or even a vicious competition. How do you see the competition between the traditional retail business and the electricity supplier and the electricity supplier? < /p >

P > Cao Lei: traditional retail will generally have a better supply chain. If an e-commerce retailer can absorb the traditional retailer and share the customer's volume and supplier, it will be better able to grasp the market.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > electricity supplier < /a > is in an awkward position at present. The electricity supplier who has joined the capital has rapidly expanded its money to compete for users, advertisements, rush traffic and price.

Many electricity providers rely on financing to maintain the survival of burning money, relying on burning investors' money to do a losing business.

The cost of advertising and logistics costs too much pressure on the electricity supplier.

However, in order to compete for customers between the electricity supplier and the electricity supplier, the price war may still exist. The price war will increase the sales volume while the quality of service will inevitably decrease.

After a period of shuffling, the electricity supplier will gradually return to rational operation and enter the track of healthy development.

China Business Daily: Recently, the news of Gome Dangdang was very loud.

This leads us to think about the possibilities of cooperation between traditional retail and e-commerce.

How do you see the trend of future cooperation? < /p >

< p > Cao Lei: the trend of this kind of electricity supplier joint retailer cooperation is likely to expand in the future. Gome has the advantage of 100 billion sales in its status as the first class agent of the household electrical appliance, and has absolute advantage in bargaining. The old brand electric business Dangdang, founded by book sales, has an advantage in network sales volume and has more consumer groups. The two party alliance is making up for its shortcomings.

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