Prada's Performance Is Lower Than Market Expectations.

< p > from 2012 until the second quarter of 2013, the group has recorded double-digit growth in record breaking.

According to the latest preliminary performance data, Prada's turnover increased by 9% to 3 billion 580 million euros as of the end of January in 2013.

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< p > < a href= "//www.sjfzxm.com/news/index_z.asp" > performance > /a > lower than market expectation.

Economists have been predicting a 3 billion 640 million to 3 billion 670 million euro.

This is partly due to exchange rate factors.

In fact, if the exchange rate is fixed, the group's sales growth will be 13%.

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"P > group president Patrizio Bertelli said," in 2013, we recorded substantial growth for the fourth consecutive year.

With the loss of exchange rate and the deteriorating economic environment in Europe, we remain one of the highest level in the industry and continue to achieve our retail development goals.

He also mentioned the company's large investment plan for production departments and training departments in Italy.

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< p > the Italy luxury group, besides the fashion brand Prada, also has luxury fashion brand Miu Miu, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > brand Church "s" and "/a".

The group has been expanding its direct store network and its sales grew by 12% to 2 billion 990 million euros.

However, if the shop is open for more than a year, the increase will be only 7%.

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< p > in 2013, the group opened 79 new stores. As of January 31, 2014, it had 540 Direct stores: Prada has 330, Miu Miu has 150, Church 's has 52, Car Shoe has 8.

Wholesale sales fell to 7% as a result of the group's restructuring and optimization of the brand store network, especially in the European market.

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< p > except for < a href= "//www.sjfzxm.com/news/index_p.asp" > Car Shoe < /a >, all brands of the Group recorded an increase in 2013.

Its sales fell, mainly due to the contraction of wholesale channels.

But the biggest contribution to growth is the leading brand, Pu Da.

Sales grew by 11% (retail channel growth by 20%), compared with a slight increase of 1% in Miu Miu.

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< p > the region with significant sales growth, including the Asia Pacific region and the United States, has increased by 11% in the two regions.

Greater China has become the main market of the group, with sales of up to 826 million euros.

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Sales in the Japanese market also increased: P at fixed exchange rate reached 24%, but because the Japanese yen was weaker against the euro, the increase was only 1% according to the floating exchange rate.

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< p > < < a href= > http://cailiao.sjfzxm.com/ > > Europe > /a > sales increased by 5%. The group is satisfied with this because of the difficulty of the economic environment and the recent strength of the euro.

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