Luxury Consumption In Hongkong Has Begun To Advocate Low Profile.

< p > it is reported that in the Hongkong movie "the most favorite woman Shopaholic", Cecilia Cheung plays a super Shopaholic who can not control his desire to shop. When he meets his favorite brand bag, he can't help buying a card. He heaps up his home's useless bags, but he owes his bank debt.

This movie shows Hongkong girls' enthusiasm for famous brand < a href= "http://sjfzxm.com/news/index_s.asp > bag /a.

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< p > however, with the development of the mainland economy, the mainland has become the buyer of the world's 60% "a href=" http://sjfzxm.com/news/index_s.asp "luxury" /a ". Hongkong has become the largest consumer of luxury goods in the mainland. The mainland girls' popularity of the famous brand bags has not been much different from that of Hongkong girls.

Even with the enthusiasm of mainland girls to rush to sweep goods, Hongkong girls' finicky shopping habits are understandable, but they are not the most popular ones.

The service of luxury brand stores is still good, but this is superficial and a little bit of attention. You can see the changes in their eyes. The outsized mainland customers have changed their psychological expectations of customers.

But I really understand these shopping guide attendants, because if I were them, I would be the same.

Snobbery is one of the core values of the city, isn't it? "May, a Hongkong friend, laughed at himself.

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< p > ah May believes that buying luxury goods everywhere is a way of showing individuality, expressing identity and gaining social recognition.

Before being acquainted with each other in social life, luxury goods are the belly type carriers that can show their social status.

Therefore, buying famous brand bags or other luxuries is a kind of self reward for the Hongkong girls who have just graduated. So they have no sense of urgency that the mainland tourists are limited by time conditions and luxury goods.

They seldom go on impulse shopping. For them, luxuries are a kind of enjoyment with vision and feeling. Wandering in front of different brands of mirrors is a release of narcissism and a process of satisfying vanity.

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< p > in Hongkong, because the social class is stable, the choice of value is diverse, the citizens' < a href= "http://sjfzxm.com/news/index_s.asp" > consumption > /a > is more rational and practical. The consumption behavior of buying luxury goods to seek superiority and self-confidence is usually considered to be neither mature nor sociable.

In particular, the phenomenon of luxury goods being eaten by Chinese people has been stunned by the Hongkong people. The status of luxury goods in Hongkong has slipped.

Nowadays, Hongkong white-collar gold collar and elite are still the main consumer groups in the local market. But with the early people's high-profile talk about the different tastes of brand luxury goods, Hongkong people are more and more inclined to low-key style of luxury goods.

"Friends still buy their favorite luxury goods according to their preferences, but they do not talk or publicize what they have recently bought at the party.

Consuming luxury goods becomes more personal and pays more attention to being happy. "

Ah May said.

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