Rip Group Will Buy Online Menswear Brand NOP

Less than p ago, a senior supplier of electric power revealed to the billion power network that "a href=" //www.sjfzxm.com/news/index_c.asp "> crack /a" /a "is about to buy the online menswear brand NOP.

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P and NOP have begun further contacts.

And before that, NOP had sought to sell, but not for the time being.

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< p >, according to the source, according to the current business situation and brand value of NOP, it is estimated that the takeover price of the silk and silks may be around 10 million yuan, and the maximum price will not exceed 15 million yuan.

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< p > on rumors, the billion state power network has been verified separately to the NOP and the two sides, and neither side has responded positively.

On the NOP side, it only means that it is more closely related to the relationship between the two sides, and often exchanges and studies together.

And most people in the industry say they have not heard the news of the upcoming takeover of NOP, and are quite surprised.

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< p > however, colleagues in the industry pointed out that because of the influence of capital strength behind the cracks, the acquisition and merger of the road has been slightly involuntary.

The "a" target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > too many brands and too big steps.

According to relevant sources, the acquisition of NOP also has capital strength from it.

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< p > a backstage promoter named Liu Changjun emerged from the acquisition.

The senior electricity supplier revealed that Liu Changjun worked in the investment sector and took part in the earliest investment projects.

After that, Liu Changjun sought capital to establish NOP and became the real holder of NOP.

NOP and the investors who split the silk stock have a lot of sources, and this relationship is the key factor contributing to the NOP investment.

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Before P, before breaking into silk and silk, men's clothing was launched, and the brand of men's clothing was "non pond", which continued to have a strong style of breaking silk.

However, no pool can occupy the men's clothing market like the occupation of women's clothing market.

The sales figures in the data cube show that sales in non pools in 2013 are close to 30 million.

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< p > industry sources revealed that the daily volume of trading in non pools is about a few hundred or so, and sales are not optimistic.

And men's wear NOP positioning for high-end European style men's clothing, and the difference between the style of non pool, which provides a great possibility for the acquisition of NOP.

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< p >, however, it is understood that the operation of NOP is also in a state of atrophy.

Billion power Netcom queried the data cube through the data cube: in 2013, the annual sales of NOP on Tmall platform were only 2 million 500 thousand.

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< p > "at a lower price, a small and healthy brand is still worthwhile for cracking the silk.

From the aspect of user coverage, it can be further and wider through acquisitions, and it is also a repair for the original men's brand.

People in the industry say.

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< p > in addition, the advantages such as capital, flow and supply chain will promote the development of men's clothing brand.

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< p > in fact, from 2012 to 2013, online "a" target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > men's wear brands almost all encountered Waterloo.

Businesses with serious homogenization and sales by distribution channels are hit by the "clearance" of traditional brands entering the online market.

Some brands adhering to the high-end route are dragged into the mire of price war.

And the bottom line of the men's wear brand, which sticks to the price and quality, is also in the predicament of no traffic.

The combination of breaking silk and NOP is a new attempt for the development of online men's clothing.

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