146 Year Old NOKIA Sudden Death Warning

< p > "Lao Luo's hammer cell phone is pretty good! From the first half, it is apple. From the lower part, it looks like" a href= "//www.sjfzxm.com/news/index_c.asp" > NOKIA < /a! "It's really looking at the peak of the ridge." < /p >

After two years, Lao Luo's hammer phone came out at P.

The only way is to see new people laugh and not to hear old people cry. Whether they are taunting or pursuing, the two day of hammering cell phone is really a mess, but the former giant NOKIA has only been reduced to the "ingredients" in various segments of the hammer phone.

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< p > once, "the world's five mobile phones, NOKIA has one", "you blink every eye, sell 20 NOKIA phones worldwide" for sixteen years in the mobile phone market.

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In September 3, 2013, when many Finns were still asleep, NOKIA issued a communique, Microsoft will buy NOKIA mobile phone department at a price of 3 billion 790 million euros, in the wake of P.

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< p > from the great to the edge, the decline of NOKIA is not only the natural logic under the background of the technological revolution characterized by mobile Internet, but also a typical sample of the prosperity and decline of the commercial empire.

For entrepreneurs and business managers, what are the implications of NOKIA's decline? < /p >

< p > < strong > 1. neglecting the level of market demand change < /strong > < /p >

< p > why is NOKIA falling in China? When you walk into the subway, you can find the answer: 80% of the passengers are very busy. What are they doing? Watching movies, playing games, reading books...

What are they holding? Cell phones, yes, they are not.

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< p > Yes, because most terminals have the function of calling and accessing the Internet, but consumers do not regard them as traditional phones.

For Chinese consumers, it is their demand to acquire a handheld terminal with more functions to make their life more colorful and convenient.

In this sense, the call is no longer the most important function of the handheld terminal, and has become a basic function.

Unfortunately, NOKIA's product idea still stays in the stage of making mobile phones. The problem that the product solves is how to better realize the communication function.

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< p > < strong > 2. the design concept is outdated < /strong > < /p >.

Less than P NOKIA has been designing for many years: trying to understand what users need, and meeting users' needs as much as possible.

This design idea of "better meeting the needs of consumers" may be useful for changing benign products. But when the society needs new and mobile terminals with many kinds of efficiency, when the mobile Internet era is coming fast, users need not revolutionary design but revolutionary innovation.

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< p > obviously, this traditional design method can not create users' "overjoyed" products.

In contrast, Apple has only 1, 2, 3, and 4. It does not consider too much convenience for consumers to make phone calls, whether buttons are convenient, nor does it specifically develop children's editions, Student Editions, senior citizens or entertainment editions because of the differences among users.

At the same time, the relatively simple product model makes the image of the product more accurate, deep and solid in the user's mind.

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< p > < strong > 3. technology can not be pformed into commercial < /strong > /p >

< p > nano technology, visualization, inductor, touch, NOKIA R & D has matured to the point of application, but they have not been applied, but appear on competitors' products, and even become the key characteristics of their products.

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< p > NOKIA, which has 5000 innovative personnel and professional research institutes, does not have too many truly innovative technology applications on its own products, so that consumers can see and improve the competitiveness of their products. A large number of technologies commonly adopted by the current intelligent terminals have been developed by NOKIA early in the, but they have been shelved, not adopted, and R & D and business have not been well integrated.

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< p > < strong > 4. neglecting the development of the market and remaining the same. < /strong > < /p >

In 2007, NOKIA launched the world's first mobile Internet Ovi store, which is 1 years ahead of Apple's App Store. P

Then Google launched Google Play, and apple and Google's application store proved that they should not try to eat the whole industry chain, but rather open cooperation.

But it did not.

Contrary to apple and Google's efforts to create an open platform, NOKIA's pformation to the Internet is more like a vertical integration with the Internet as its goal.

In order to launch location-based services, NOKIA has spent a lot of money on acquiring navigation software companies, map companies and even related operation websites, but the whole industry chain takeover mode does not seem to enhance NOKIA's competitiveness in the Internet world.

After spending $15 billion in huge sums, NOKIA's Ovi strategy failed.

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< p > < strong > 5., the strategy wavered for a long time < /strong > < /p >.

< p > NOKIA should have made full use of its advantages to find a firm direction when it was competing for the market share by a href= //www.sjfzxm.com.

But it did not.

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< p > Symbian is no longer suitable for the development of smart phone era. Apart from apple, almost all mobile phone manufacturers are turning to Android platform.

NOKIA chose to cooperate with Intel to start Meego from scratch, and then give up.

Previous investments have been wasted.

In less than a week after the release of N9 based on Meego, elope responded explicitly, although N9 has made a huge response, NOKIA still has to abandon MeeGo and focus on the development of Windows Phone.

At the beginning of 2011, NOKIA's alliance with Microsoft turned to Windows Phone platform, almost starting from scratch.

No matter how good the foundation is, it can not afford to toss.

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< p > < strong > 6. improper use of < /strong > < /p >

< p > NOKIA is a Finland company. In September 2010, American professional manager Stephen Elop took over NOKIA and became the first non Finland "head", which in itself was a gorgeous adventure.

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< p > Stephen Elop came from Microsoft, and after he took office, he kept making use of the strategy of Pro Microsoft, repeated strategies and doubts about his undercover, and NOKIA had a lot of distrust on alope.

Even shareholders have launched the B plan to require the board to expel elope.

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< p > now, after NOKIA and Microsoft's < a href= "//www.sjfzxm.com/news/index_s.asp" > paction < /a >, alroll will return to Microsoft and report directly to Ballmer.

Everyone regrets the fate of NOKIA.

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