Semir Launches "Men'S Shirt" 626 Sold Over 10000

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< p > Semir < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > two quarter sales slightly better than the first quarter, casual wear income in the first half of the year will reverse the negative growth trend, and is expected to achieve a stop and fall recovery. It is expected that the children's brand "balabbara" can maintain a high income growth rate of 20%, minibalabala and dream dream have accumulated more than 50 stores, but two brands are at the initial stage, with limited contribution to profits.

In terms of casual wear, the growth rate of orders in spring, summer, autumn and winter will reach 10%. At present, the brand image is being built through the "Korean star effect and store operation improvement". In terms of children's wear, balbala is in the stage of epitaxial expansion, and its leading position is further strengthened. It will improve the layout of children's clothing by creating a brand of "baby minibalabala" and a one-stop fashion a target= _blank href= //www.sjfzxm.com/.

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< p > June 26th, the brand new brand of "gleai" has been launched. In the future, we want to build a brand tone of "high quality parity" with online channels.

The Colombian brand has launched a 80 shirt with the quality of A&F in the a href= "//www.sjfzxm.com/" > Tmall < /a > Semir fashion flagship store, inviting Korean star Kim Su Hyon to endorse it. This is called "men's shirt". On the 626 day, Juhuasuan sells for 149 yuan and sells more than 10 thousand pieces. In the future, the series of men's products will continue to be launched.

We judge that Semir's "online price" strategy can attract a large number of fans who focus on consumption experience, and compete with other Internet brands.

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< p > the company has clearly defined its strategic direction. In the future, children's industrial chain will be developed based on the advantages of children's wear, and it is expected to enter into areas such as children's education, animation, film and television.

In April 9th this year, Semir clothing annual shareholders' meeting, the company indicated that the future investment will focus on children's related industries, and the company's cash accounts of about 4000000000 yuan, has sufficient financial strength to invest.

We believe that the domestic demand for children's education industry is huge, but the resources are scattered and the level is uneven. The industry lacks integrators. If the intervention of external capital forces will promote the standardization of the industry, it is expected to promote the rapid development of the industry, and the prospects are bright.

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