O2O Mode Will Be A Killer.

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< p > December 2012, at the scene of the CCTV China economic year awards, Wanda Group Chairman Wang Jianlin and Alibaba Chairman Ma Yun jointly set up a gambling game of up to one hundred million yuan: by 2020, if the electricity supplier accounts for more than 50% of the retail market in China, then Wang Jianlin will lose to Ma Yun one hundred million, otherwise Ma Yun will lose to Wang Jianlin one hundred million.

In this way, Ma Yun and Wang Jianlin's billion dollar gambling business has become the topic of the electricity business community.

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< p > the sales volume of China's retail market will be half of that of the electricity supplier market before 2020. It is too early to conclude.

However, from the current data, Ma Yun and Wang Jianlin's gambling seems to be Ma Yun's defeat.

Data show that in 2013, China's online retail market pactions exceeded 1 trillion and 800 billion, the annual retail sales accounted for only 7.7% of the total retail sales.

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< p > in today's e-commerce market, B2C, C2C and other industry sectors are firmly occupied by Taobao, Jingdong and other e-commerce giants. The overwhelming advertising and promotional activities make market competition extremely fierce.

Moreover, while competing in the above fields, they also cast their eyes on < a href= "//www.sjfzxm.com/ > O2O < /a >, and have launched the O2O business mode, hoping to occupy more market share of future electricity suppliers.

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< p > talk about O2O, many consumers may feel strange, in fact, in the development of China's e-commerce, O2O mode has already appeared.

As early as 2003, Ctrip was considered to be the prototype of the O2O model.

In the ten years of development, from the past booking, group buying, to today's major retailers, business enterprises to build O2O platform, to promote the formation of a closed loop online and offline, we can say that O2O is experiencing a subversive development.

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Less than P, Ma Yun and Wang Jianlin's billion dollar gamble, if Ma Yun wants to rely solely on the development of B2C and C2C to win, it must be unrealistic.

The prospect and market of the O2O plate is a bargaining chip of Ma Yun.

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"P" earlier, a media report revealed that Yintai department store together Taobao, in 2013 double 11 test water O2O model.

Intime department stores also hold activities in the shopping mall. Welcome online buyers from Taobao to try and buy goods.

This caused a lot of vibration in the industry, and was seen as a real prelude to the O2O battlefield in the industry.

However, in the traditional retail industry, we can also hear the voice of opposition. Many businessmen are afraid that Taobao's O2O mode will affect the development interests of its offline industry, and resist the promotion of Taobao's O2O mode.

Before and after the double 11 in 2013, a number of enterprises from home, retail department stores and other industries expressed resolute boycott of Taobao O2O mode.

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< p > at the same time of Taobao's water test O2O mode, the household appliance retail enterprises represented by Suning also started their own O2O journey.

Earlier, Suning changed its banner to Su Ningyun business, aiming to provide consumers with a retail mode of offline, < a href= "//www.sjfzxm.com/" > online > /a, and seek their own advantages in the O2O industry.

From the overall planning and promotion, Suning's pace seems to be faster than Taobao's, and it also has the ability to get through all the links of the O2O mode.

However, whether Suning's O2O exploration mode can fit the consumers' appetite can still be tested by market and time.

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< p > when the major traditional retail electricity providers and home appliance giants are busy fighting against each other, more companies are relying on their own advantages to test the diversion line under the water line.

Some enterprises, because of their own relative advantages in online channels, how to make use of these traffic and bring about actual turnover? As the leading vehicle of intelligent balance vehicle, Shenzhen Lok World Technology Co., Ltd. quietly joined the O2O mode of exploration.

Unlike previous enterprises, high-tech enterprises as independent production and R & D vehicles also have their own experience in the exploration of O2O mode.

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< p > balance car is also known as thinking car, body sensing car, self balancing vehicle, etc. it is a kind of product with very strong experience, and it can not truly perceive its actual performance without experiencing it.

As an experiential technology product, the Lok balance car has become famous in the network, but the target user can not experience the product from the network, and the distributors under the line are relatively scattered.

Lok world and its distributors combine together, through a variety of free media and Internet advertising, traditional media publicity combination, etc., will purchase a large number of people into the official website of the enterprise, and then through the online customer service to buy the buyer back to the dealers around the physical shop, guide them to participate in the actual experience.

This formed the perfect integration of O2O and offline.

The O2O innovation mode of this mode has so far shown the effect that not only has led to the flow of the own platform of Lok world, but also has brought some valuable traffic to the stores of various entities, and has achieved a virtuous circle in the enterprise efficiently.

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Behind the gambling of "P" Ma Yun billion yuan, there is the killer of O2O mode. What will be the mode of "a href=" //www.sjfzxm.com/ "O2O" /a "in the future? In the next 5 to 10 years, where will the O2O market go and how good it will be? Let us wait and see.

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