Introduction To The Economic Operation Of Garment Industry In The First Half Of 2014

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian to introduce the economic operation of the clothing industry in the first half of 2014.

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In the first half of 2014, the global economy continued its weak recovery trend (P).

The recovery of the developed economies is relatively good, the US economy is recovering well, the US economy is picking up, the growth of manufacturing and service industries has accelerated, the unemployment rate has decreased, the economic growth kinetic energy has increased, the demand growth has increased, and the consumption growth has taken place; there are many favorable factors in the economic growth of the euro area, especially the increase of industrial output; the consumer confidence index and the consumption power of the residents have gradually increased; while the Japanese economy has shown a growth trend, it has been dragged down by the poor export; meanwhile, the increase of the consumption tax rate has also inhibited the growth of consumption expenditure, which has affected the expansion of investment and the driving force of economic growth has weakened. Since May last year, the economic growth rate of the emerging economies has generally declined due to the withdrawal of foreign capital from emerging markets and the lag of structural reforms.

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< p > the first 6 months of 2014, China's GDP grew by 7.4% over the same period last year. The economy was running smoothly and the structural adjustment was steady. The momentum of pformation and upgrading was good, showing a trend of "overall stability, steady progress and steady progress". The market is expected to continue to improve but there is still downward pressure.

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Under the background of "P", global market demand has recovered.

In the first half of the year, China's clothing export experienced a process from weak to stable, and it warmed up in the two quarter. The market demand in developed markets, especially in the European Union, is an important factor to stabilize China's clothing exports. However, due to its own economic factors and weak demand in emerging markets, the export growth rate of Chinese clothing has decreased significantly.

In terms of domestic demand, China's economy has improved in the first half of the year, but from a long-term trend, residents' income growth has slowed down and consumption growth momentum is insufficient.

The overall scale of domestic clothing sales has expanded, but the growth rate is relatively low, and is still relatively weak.

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< p > affected by demand, in the first half of 2014, the output of enterprises in China's clothing industry increased slightly, but the output of enterprises under regulation still declined. Judging from the whole industry, the overall output should be basically the same as that of the same period last year. The main indicators of the industry are basically normal, but the profitability has not been significantly improved.

Among them, the enterprises above Designated Size have achieved steady returns and narrowed their losses, but the quality of operation has become very obvious.

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< p > < strong > production < /strong > < /p >.

< p > 1-6 months 2014, the global economy continued to warm up and demand recovered. The output of Enterprises above Designated Size in China's apparel industry increased year by year, but the output of enterprises below the scale continued to decline; judging from the industry wide calibre, the total output should be flat compared with the same period last year.

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< p > according to the statistics of the National Bureau of statistics, in 2014 1-6, garment enterprises above Designated Size completed 14 billion 110 million garment production, an increase of 3.76% over the same period last year, an increase of 3.21 percentage points over the same period in 2013.

Among them, 7 billion 224 million knitted garments and 6 billion 886 million knitted garments were 1.83% and 5.88% respectively.

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< p style= "text-align: center > > strong > map showing the increase in output of Enterprises above Designated Size in garment industry > /strong > /p >

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< p > below the scale, enterprises have poor ability to resist risks and self adjustment. When demand is relatively weak and the cost of production factors rises, orders will be lost.

According to the survey of Guangdong enterprises by China Apparel Association, orders for small and micro enterprises have generally been reduced, and some enterprises' orders have been reduced by more than 70% or even shut down.

According to the China clothing association's survey of Junan, Hai Yu, Taoyuan, Xi Liu, Tancheng, Pinghu and other industrial clusters, in the first half of 2014, the total output of garment enterprises increased by 2.97% over the same period of the whole industry statistics, and the output of garment enterprises below scale decreased by 7.07% compared with the same period last year.

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< p > according to the survey conducted by the China Clothing Association for enterprises in Shandong, Liaoning and Guangdong, nearly half of the enterprises' output decreased or even unchanged compared with that of the previous year.

Judging from the whole industry, the output should be basically the same as that of the same period last year.

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< p > < strong > domestic market < /strong > /p >

< p > in the first half of 2014, the overall scale of China's clothing domestic market continued to expand, but demand remained weak and the growth rate slowed down.

According to the National Bureau of statistics, in 2014 1-6, the total retail sales of consumer goods totaled 124199 billion yuan, up 12.1% over the same period last year, and the growth rate dropped 0.6 percentage points over the same period last year.

Among them, the retail sales of Enterprises above Designated Size (unit) amounted to 6 trillion and 210 billion 210 million yuan, an increase of 9.8% over the same period last year, down 0.7 percentage points from the same period last year.

Clothing retail sales totaled 418 billion 200 million yuan, an increase of 10% over the same period last year, down 1.7 percentage points from the same period last year.

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< p style= "text-align: center > > strong > 2010, the growth rate of total retail sales of consumer goods and clothing" /strong "> /p >

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< center > < img border= "0" alt= "" align= "center" src= "/uploadimages/201408/14/20140814095824_sj.JPG" / > /center >

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< p > data source: National Bureau of statistics < /p >

< p > from the change of clothing retail prices, we can also see the overall weakening of domestic clothing consumption.

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< p > on the one hand, domestic clothing prices continue to be high, restricting the consumption of residents, which is an important factor for the slowdown in domestic apparel sales.

According to the National Bureau of statistics, in 2014 1-6, the retail price of clothing products increased by 2.2% over the same period last year, down 0.1 percentage points from the same period last year.

Clothing consumer prices rose 2.3% over the same period last year, down 0.1 percentage points from the same period last year.

Clothing prices rose by 2.5%.

In 2014, the producer price of clothing producers increased by 0.8% over the same period last year, down 0.5 percentage points from the same period last year.

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On the other hand, from the long-term trend, the retail price of clothing has risen, but the increase has been narrowed down P.

The reason for the slowdown in price growth is that supply is greater than demand.

There are two reasons for oversupply: first, the supply of products increases, and the two is the reduction in demand for products.

At present, the output of China's garment industry tends to be stable, and the supply of products is basically stable.

Then the oversupply of demand comes from the reduction of demand.

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< p > under the condition of economic slowdown and declining consumption intention, the large retail enterprises with relatively high clothing location and price are in the second tier market. The growth of clothing sales is even slower. At the same time, the clothing online shopping channels are developing rapidly. Not only the electronic business platform and vertical electricity suppliers have become an important channel for domestic clothing sales, but also the speed of brand enterprises' online and offline integration is accelerating.

A more pparent and more symmetrical network channel has diverted part of the second and second line marketing channels.

In contrast, the three or four line market and the rural area are less affected by the economic slowdown. At the same time, the channels of benefit sinking and urbanization promote the consumption capacity improvement caused by the change of population structure, and so on. This has a large market support, and the growth of the clothing professional market is slightly better than that of the second tier market.

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According to the statistics of the China National Business Information Center (P), the retail sales of clothing commodities of hundreds of major retail enterprises in the country in 2014 1-6 yuan, an increase of 2.07% over the same period last year, the growth rate was 4.51 percentage points lower than that of the same period last year, and 219 million sales of all kinds of clothing decreased by 2.41% compared to the same period last year, the growth rate was 5.25 percentage points lower than that of the same period last year.

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< p > professional market, according to the statistics of China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > Industrial Association circulation Committee on textile and clothing professional market, in 2014 1-6, the turnover of 43 units and 183 individual markets was increased, with a total turnover of 381 billion 538 million yuan, up 4.98% over the same period.

Among them, the turnover of 25 markets rose, the turnover of 16 markets declined, and the turnover of 2 markets remained unchanged.

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< p > China e-commerce research center of online shopping market predicts that the overall scale of China's clothing online shopping market will reach 615 billion 300 million yuan in 2014, an increase of 41.5% over the same period last year.

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< p > data from Taobao, the largest e-commerce platform in China, showed that in 2014 1-6, Taobao (B2C and C2C) sold 2 billion 444 million clothing products, an increase of 35.8% over the same period, with sales of 176 billion 492 million yuan, up 46.89% over the same period last year.

Among them, 358 million men's clothing sales, an increase of 36.08% over the previous year, sales of 39 billion 456 million yuan, an increase of 60.75% over the previous year, 1 billion 67 million sales of women's clothing, an increase of 41.62% over the previous year, sales of 104 billion 437 million yuan, sales of sports / leisure wear 38 million, an increase of 12.4% over the previous year, sales 3 billion 795 million yuan, an increase of 58.3% last year; sales of children's clothing were 58.3%, year-on-year growth of 58.3%, sales of yuan yuan, an increase of last year.

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