Major Problems In The Rural Clothing And Footwear Market
(1) the quality of products varies greatly.
The fabric, rubber and leather goods in the market are varied, and the material quality, price and quality are quite different.
Therefore, some custom-made businesses often display good samples to consumers in order to maximize their benefits, but in the production process, they use cheap materials to act as shoddy and fake products, resulting in the quality of products is not good and bad, and can not be guaranteed.
(two) three products are flooding the market.
Because the rural custom market is generally a small workshop mode, often a facade and a set of tailoring and sewing equipment can be opened for business. Therefore, most custom-made businesses do not have their own brands or their own factory names. There are no commodity certificates, product labels, manufacturers, three package vouchers, washing instructions and so on.
(three)
False propaganda
Flooding.
In order to attract customers and attract business, many customized businesses advocate "absolute leather", "one hundred percent real duck down", "pure handmade", "free season for free new products" and "fake one lose ten" by distributing leaflets and advertising. However, the actual situation is far from the advertising content, and the phenomenon of false propaganda and fraudulent consumption is serious.
(four) counterfeiting,
Brand name
The phenomenon is prominent.
In order to cater to the consumers' pursuit of brand psychology, many clothing and footwear custom makers make their own labels on all kinds of famous brand clothes and shoes on customized clothing and shoes, such as "Bosideng", "snow fly", "Lining", "Nike", "Anta" and "Jordan".
(five)
Consumer rights protection
Difficulties.
Because rural clothing and footwear businesses generally do not have regular sales bills or bills, but consumers do not voluntarily ask for it, they will not be provided, resulting in many consumers having difficulty in safeguarding their products due to problems such as product quality and customized services after enjoying customized services. Even some short term, discontinuous clothing and footwear customized businesses can no longer find their signs when consumers want to protect their rights.
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