Fashion Enterprise O2O Mode Becomes Hot

O2O, virtual fire or real fire?

As one of the most fashionable industries, clothing is the most active area in the local life service. It is also the most potential field in the traditional industry O2O pformation, and it is also the most misunderstood area and the most problematic area.

In recent years, there are a lot of online and offline businesses.

In addition, there are both successful people and a lot of cases that fail to be effective or even fail.

People can not help asking, O2O's fire continues to burn, is it a virtual fire or a real fire? Is it reliable?

According to China

In the autumn of 2014, the Federation's industry research report found that some brand enterprises have begun to layout and operate for O2O in the four major categories of textile and garment enterprises, such as home textiles, clothing, fabrics and sweaters. However, the development of e-commerce in the area lacks planning, warehousing and logistics, etc. the public service construction of electric utilities is lagging behind. The narrow selection of the third party e-commerce platform, the lack of professional solutions and talents, and the high cost of Internet marketing and promotion are becoming more and more prominent. Many clothing enterprises should be troubled by the use of e-commerce and the promotion of O2O.

This year, China's clothing consumption continues to grow at a single digit rate. The high inventory makes many service companies miserable. Many garment companies are keen on online marketing, but their online sales are still at a low level. The unit price of products is not high, and the conflict between online and offline is increasingly sharp, making it almost unprofitable.

Also puzzling is that, as the enterprise information officer, many garment enterprises CIO has not yet penetrated the essence of O2O, only a handful of CIO have begun to find a successful way to practice O2O.

People can't help asking, what benefits can O2O bring to our enterprises? Is O2O sure to make money? How can O2O really become a booster and accelerator for the pformation and upgrading of garment enterprises?

How to land O2O is a systematic project.

The future consumption pattern is vague and uncertain, and exploration is the only way to win in the future.

At present, the consensus of most experts in the industry is that O2O is no longer a "concept game" for solid clothing enterprises, but a "system engineering" for upgrading industrial value chains and upgrading retail businesses, and playing a virtual game is contrary to the original intention of O2O.

O2O has been called for two or three years, and many enterprises have been promoting and doing many contact points. It has also made a breakthrough, but why O2O has not achieved obvious results, especially in the retail apparel industry, showing a sleepy and hungry state? This is determined by the current consumption habits of consumers. When 80 and 90 became the main force of consumption, the traditional clothing industry did not keep pace with the changing trend of the times. In the process of Internet pformation, no practical solution was found.

Some garment industry veteran CIO believes that clothing companies need to do well in four aspects of infrastructure projects to achieve and achieve O2O, including the opening of commodities, the opening of stores, the opening of membership systems and the distribution of interests.

Luo Guangping, President of Yum Software Research Institute, believes that solving the problems encountered by most enterprises in implementing O2O will require the construction of O2O with three parallel carriages. That is to say, we need to complete the three tasks of retail contact layout, multi-level channel structure pformation, resource integration and redistribution. Under the three tier, we can really implement O2O and achieve new breakthroughs in enterprise development.

In fact, O2O of garment enterprises is the termination of POS mobile and data analysis system, and it is the comprehensive information technology of offline retail stores.

However, what makes retail clothing enterprises very troublesome is that nowadays the software industry is rarely able to provide a complete set of efficient and complete IT solutions, especially the manufacturers of O2O solutions, which is not conducive to the full implementation of O2O.

O2O has to do from the current overall trend. Enterprises should meet the new needs of consumers and adapt to the changes of this era. We should actively create O2O ecosystem. The role of software service providers is to provide the most suitable O2O solutions to help customers build up the O2O ecosystem and help enterprises turn O2O into a feasible solution.

Transform to O2O and create the way to win business

It can be said that in today's era of PC Internet and mobile Internet driving together, O2O is changing the development pattern of China's retail industry as a whole.

In 2015, O2O will be more fierce. Its penetration, change and subversion of traditional industries is beyond everyone's imagination.

The clothing industry, the biggest category of online shopping, is also being changed by O2O.

In this process, more and more traditional clothing brands will be forced to test the O2O model.

It is foreseeable that China will come to the future.

O2O will become an important force to change the layout of the entire apparel retailing industry.

Sum up

As mentioned above, the role of software service providers is to provide the most suitable O2O solution to help enterprises turn O2O into a feasible solution.

Xiaobian has to mention the O2O marketing solution of Zhejiang Xiu Wei Technology Co., Ltd., and fully understands the problems and challenges faced by the garment enterprises. It starts from the five major problems of staffing, profit distribution, customer relationship, product experience and service promotion, and puts forward the right remedy to help traditional clothing retail enterprises upgrade and upgrade "O2O".