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Canada'S Year-End Promotion, Sports Brand Discount Less

2015/1/5 12:32:00 47

Sports BrandDiscountFashion

Sports apparel brands are very popular in Canada.

The last few days of the Christmas shopping season this year, Canada

market

The fashion stores have gone on a frenzy of promotion.

In contrast, sports brand clothing is sold at the original price, and most sportswear brands are not discounted.

From the Canadian news report, we know that the promotion of the last few days of the holiday shopping season is a fashion for Canada.

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It's not a good thing.

In order to attract consumers into stores at the last minute, many Canadian fashion retailers such as Antel, Express, abbedon, Abercrombie and Fitch and Vitoria's secret have launched half off promotions.

The brands of Gap Inc group, such as Old Navy and Athleta, are the first in the fashion retail stores, and even sixty percent off in the Christmas week.

Christian Buss, an analyst at Credit Suisse, a New York based market research firm, said more and more promotions, including the brand of The Gap group, from thirty percent off to sixty percent off, could have a bad effect on the company's earnings in the last quarter of this year.

This year, the discount of fashion clothing chains is high. The discount of luxury brands is also close to the middle level. Only sports.

brand

The discount rate is relatively small, and most sports brands are not discounted.

In Canada, sports brands are becoming more and more popular, representing future consumption trends.

The survey found that the discount rates of H&M, UNIQLO, Forever 21 and other fashion brands were all above 20%, while Nike, Andemar (Under Armour) and Lo J Faith (clothing brand) almost all maintained their original prices without discount.

This shows that Canadian market demand is gradually moving brand clothing, sports brand sales are good, demand is strong, so businesses are selling at the original price.


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