Business Strategy Of Beautifying Layout Of Shops

Basic lighting.

This means keeping the minimum visibility in the shop to facilitate customers to choose goods.

Most stores use chandeliers and ceiling lamps to create a neat, quiet and light shopping environment.

The position of natural light can be used to avoid lighting during the day.

Commodity lighting.

This is a special lighting of the shop in order to highlight the characteristics of the product and attract customers' attention.

For example, jewellery is best displayed under high-intensity spotlights.

Decorative lighting.

The design of decorative lighting should be consistent with the overall image of the store.

The lighting of large shops is exquisite, and small and medium-sized shops should be concise and bright as the standard of lighting design.

Different lighting levels should be provided at different locations in the business hall, such as the depth of illumination should be higher than the hall.

The coloring of colors is the most basic psychological feeling for people to color.

After mixing people's complex thoughts and feelings and various life experiences, color becomes very human and human touch.

Generally speaking, warm colors give people a warm and happy feeling, and cool colors give people a cool, cold and quiet feeling.

If the two colors are placed side by side, the feeling is that the warm color expands outward and moves forward, while the cool color shrinks and recede.

Understanding these rules is very helpful for color processing in store shopping environment design.

Commodity image.

People's impression is that different commodities have different color images.

In this regard, we must consider and deal with the shopping environment properly.

The shade of each part of the shop.

First of all, the use of color should be coordinated with the color of the product itself.

Store shelves and platforms must provide tint support for the sale of goods, so as to attract goods and attract customers.

For example,

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Use elegant, clean tones, audio-visual products, toys, gifts, etc. should use bright, contrasting colors.

Secondly,

It should be adapted to the floors and parts to create different atmosphere.

For example, a multi-storey building's business hall or entrance has great influence on the first impression of customers. Warm colors should be used to form a warm welcome atmosphere. The underground business hall is dull and dark, with a light tone decoration, which can give people a fresh and pleasant feeling.

Color should be changed in unity.

In order to determine a unified visual identity, stores should set store standard colors to show the unique characteristics of stores.

But in shops, different floors or merchandise parts, the use of color must be differentiated, forming different styles to arouse customers' freshness and reduce visual and psychological fatigue.

VI image: storefront design is the design of store appearance. Its main purpose is to attract customers to stop and wait for shopping.