Burberry Also Came To Join In The Price Adjustment Army.

The change of exchange rate has caused a very significant price difference. The difference between the price of the same luxury goods in Europe and the price in China's metropolis has reached over 50%. This trend has prompted Asian buyers to go to Europe to sweep goods and sell them locally. This practice is usually referred to as parallel trading or grey market, which is commonly known as the parallel market. Morgan, a well-known broker, said in a report released this month that some luxury brand executives and industry consultants believe that 20% to 40% of luxuries in mainland China are sold through parallel trade.

With the appreciation of the US dollar since the beginning of this year, the weakening of the euro and a series of exchange rate movements such as the Swiss Franc soared, including the luxury goods giants such as Chanel (Chanel), Cartire (Cartier) and Patek Philippe (Patek Philippe) and so on, all of them have offered price adjustment strategies to coordinate the price gap among the regional markets. The global price balance has become a major trend in the industry in the. Carol Fairweather, chief financial officer of Boboli group, told reporters at a conference call: "our price positioning will remain the same brand as the same grade." When market prices change, we will raise or lower prices accordingly.

With windbreaker and light camel, red and black trichromatic pattern as Sign element And has enabled British models such as Kate Moss Kate, Cara Cara and Delevingne Romeo (Beckham Beckham) and so on to take the advertising of the British old brand luxury brand Boboli, which is highly sought after in the Chinese market, but recently, as one of its key markets, the performance of Hongkong market in China has been declining continuously, but the performance of the Chinese market in Hongkong has been declining.

In the same period, America and EMEIA (Europe, the Middle East, India and Africa) all achieved two digit growth, especially the fashion giants, Britain, France and Italy, which were supported by the local consumers and tourists' hot purchase. The Japanese same store sales rose by more than 30%.

Under the constant exchange rate, as of the 2015 half of fiscal year March 31, 2015, burberry Direct store revenue increased by 13 percentage points, and the same store sales increased by 9%, slightly higher than market expectations. LVMH, the leader of the luxury goods industry, also released its performance report in April 13th. Its sales of fashion and leather goods rose 1 percentage points over the same period last year, down compared with the same period last year and the fourth quarter of 2014.

As report goes, Hongkong Market Sales accounted for 10% of boboley's global sales, but in the second half of the 2014/2015 fiscal year, sales figures in other regions of boboley increased, while the same store sales in Hongkong showed a single declines. This is mainly due to the large number of "free travellers" coming from the mainland in Hongkong's "occupy China" protests. Mainland tourists have moved to Europe, the United States or other Asian countries such as Japan and South Korea for tourism shopping.