Sergio Rossi Will Fall Into Italy Fund Investindustrial

KeringSA, the predecessor of Kai Yun group, Gucci GucciGroup Group acquired the 70% equity interest in the brand created by shoemaker SergioRossi in 50s and bought the remaining shares in 2004 in 1999.

It is reported that

Kai Yun group now charges 4000-5000 euros for SergioRossi.

KeringSA in the 2015 financial year semi annual report of Kai Yun group, the SergioRossi of 90 stores in the world is divided into the scope of the "non current assets and discontinued operations" to be sold. The business recorded a loss of 10 million 700 thousand euros in the medium term, mainly from SergioRossi.

SergioRossi frequent management changes in recent years.

In early 2013, FrancesscoRusso, the creative director who worked for the brand for 5 years, announced that he had left his job and was accepted by AngeloRuggeri.

In 2009, ChristopheM lard, who joined SergioRossi as chief executive, was suspected of being "fired" because of the poor performance of the brand in the past half year. The group appointed GiovanniGiunchedi, the director of sustainable development of BottegaVeneta.

Founded by AndreaC.Bonomi, Italy's richest man, it once fought for the ClubMed Mediterranean club with 0656.HK. It invested in the parent company GruppoCoinSpA of AstonMartin Aston, Martin, PerfumeHolding and Italy's largest clothing retailer OVSSpA (OVS.MI).

Italy Private Equity Firm InvestindustrialIVLP is leading in the battle for its luxury shoe brand SergioRossi, which belongs to France.

Group KeringSA (KER.PA) SergioRossi of Kai Yun group has attracted at least three potential buyers such as LionCapitalLLP, EmerisqueBrandsUKLimited and InvestindustrialIVLP.

After the first round of exclusive negotiations, at the end of July, WWD quoted the news that EmerisqueBrandsUKLimited had the highest voice for SergioRossi, but Bloomberg quoted people familiar with the matter on Monday that InvestindustrialIVLP is in deep negotiations with SergioRossi and will announce the paction as soon as possible this month.