Superdry Luxury Brand Starts Business Expansion In China
Superdry officially entered the Chinese market.
The luxury brand of British Supergroup group recently held its first event in Beijing.
Fashion Show
。
This represents the formal completion of a joint venture between Supergroup group and Heji international group to develop Superdry brand in China market.
The cooperation agreement between the two sides lasted for 10 years, requiring the two sides to share 18 million pounds.
Investment
Forehead.
In bilateral cooperation,
Ochirly
It will provide knowledge of the Chinese market and consumer demand, while the Supergroup group will provide professional knowledge of marketing and sales.
The two sides have great hopes for this cooperation.
They say the retail market in China is estimated to be as high as 351 billion dollars.
Heji group has 3000 stores in China, which makes it very familiar with the market.
Related links:
This fall, Carle Lagrange and Chanel held the "Mademoiselle Prive" exhibition at Saatchi Gallery, London, to unveil Chanel's brand creative journey.
In the three level space of Saqi Gallery, a fascinating exploration tour is carried out, leading people to feel the essence of Chanel's brand, bold, free and innovative. No matter whether Carle's inspiration or the unique interpretation of Chanel's symbolic elements and symbols, all these are the perfect portrayal of these characteristics of Chanel.
This exhibition takes Chanel's advanced custom clothes, "Bijoux de Diamants" 1932 diamond jewellery series and N degrees 5 perfume as the main line, opens a mysterious door, brings a wonderful experience to the beautiful Chanel, traces back to the origin of Chanel's classic creation, and displays the personality charm and pioneering spirit of Chanel girl and Carle Lagrange.
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