Fossil 2015 Holiday Series New Launches

Fossil, a famous American lifestyle brand, held a media conference and theme roadshow party in Shanghai's fashion landmark Raffles square atrium, and officially launched the 2015 holiday series. This marks the official appearance of Fossil's "arouse curiosity" campaign in the Chinese market.

The Fossil held a week's "curiosity" roadshow party in Raffles square, in addition to the display and sale of holiday gifts, Fossil " Arouse curiosity This concept set up a "curiosity Tour" on the spot, which fully mobilized the curiosity of consumers and combined well with brand culture and products.

Among them, fashionable fashion pendulum, which is popular in Europe and America, has also been brought to the scene to become one of the games. Fossil's most iconic Tin box has also become a gift for artists to portray portraits for consumers. The scene of hanging popcorn games is most popular with consumers, and leather products are pressed to make consumers buy products immediately labeled with their own unique labels.

In 2015, Fossil, with the concept of arousing curiosity, carried out a grand worldwide campaign. Brand campaign It aims at arousing everyone's curiosity and the interest in life, and exploring the world around us with the spirit of exploration, making life interesting and infinite. Mr. Zhang Yaodong, managing director of Fossil China, invited Li Chen, a well-known fashion fad, and many fashion bloggers, geeks and geeks in various industries, together with live media, to experience the curious road show party featuring Fossil brand characteristics and full of fun.

Curiosity has always been Fossil The source of power to create beauty. Since its establishment in 1984, Fossil has focused on fashion accessories, inherited classics, and constantly improved. It always endeavors to create high quality products for customers with the spirit of curiosity. So after more than 30 years of steady development, Fossil has developed from a single watch business into an international lifestyle brand. At present, it has nearly 400 stores. Its products include watches, small leather products, jewelry and bags. The new Fossil2015 holiday series combines curiosity and product design to show the core characteristics of the brand. The vibrant vibrant color, the most inspiring inspiration design, the amazing perfect details, and the inspiration inspired by curiosity make Fossil's new season products flickering with joyful wonderful notes, revealing the unique relaxed atmosphere and endless joy of life, just like a holiday gift for everyone.