The Strategy Of Making Money Widely: Let Your Money Flow In.

With the growing popularity of entrepreneurship, more and more people join the army of entrepreneurship. They dream of becoming their own boss and realizing their dream of making a fortune.

So all kinds of small shops came into being, and there were all kinds of ornaments in the clothing business, but opening shop was not as simple as people imagined, "opening today, making money tomorrow."

In the operation of the shop, it involves many links, such as site selection, financing, purchase, marketing, financial management and so on. Any one link may lead to the fracture of the whole investment chain.

Therefore, the details of shop opening should be thoroughly studied before investing in a shop.

We always have to look at problems in the light of development and change. Instead of choosing the most prosperous sections, we will be able to earn money. Maybe today is a busy commercial street, and tomorrow will become a lonely place.

Site selection requires not only to pay attention to the current situation, but also to consider from the perspective of long-term development of the region, not only to understand the corresponding changes in policy planning, but also to pay attention to the future development of the laws and regulations will have to say that it is a very strategic vision.

International famous fashion brand X chain system direct shops and franchisees shop location success rate is as high as 99%. What factors support the high success rate of store location? Through the interview with X shop location department and its chain stores, we extract some basic principles to share with you.

Next, we will analyze the strategy and tactics of X franchising.

X chain thinks, for a

Consumers' consumption is the key. To see whether a store's location is superior, we must first consider whether it can bring sufficient passenger flow.

Miss Wang of Shanghai decided to start her business in 2006. After intense preparations, her jewelry store opened, but after a month, the business in the store had been very cold.

Patronize.

After careful analysis, it was discovered that the reason for the failure was that the factor of passenger flow was not fully considered when choosing the shop site.

The location of the store is relatively remote, and the flow of people is relatively small. Although the rent paid is relatively small, the income it brings is less.

With such a lesson, she took full account of the passenger flow factor when relocating the site. According to the density of the surrounding people, traffic conditions and the income level of the residents, the location of the shops was selected in a relatively concentrated roadside in the residential area.

Her business is excellent now.

Miss Chen feels very touched when it comes to site selection.

She said that when choosing a site, we must firmly bear in mind that the "source of tourists" is the "source of money". The location of the shops is chosen in a relatively concentrated commercial area. Although there will be problems such as rent and competition pressure, the location of the shops is more conducive to the accumulation of popularity.

The so-called "

"Refers to the round consumption area formed around the location of the shop and extending to a certain distance.

Business circles generally include three kinds: the first is located in the core business district of the city, the business of this area is very developed. Because of its high popularity, it can attract consumers from different regions and different levels. The second generally refers to the regional commercial office building or development zone, which is suitable for the young people who stand on the cusp of the fashion trend. The third are mainly distributed in the large and medium-sized communities, and the target population is mainly the residents in the community.

X chain thinks, generally speaking, the sale of goods is usually restricted by a certain geographical area, that is, goods generally have relatively stable business circles, especially in jewelry industry.

Different shops have great differences in the shape and scale of their trade area because of the different types of goods, topography and regional scenery, scale of operation, traffic conditions and customer level.

Therefore, when the X chain store is located, it will generally determine the appropriate business area according to the specific circumstances, so as to locate the location correctly.