Clothing Electricity Supplier "Double 11" Seriously Hurt Industrial Economy

After the shopping Carnival ended in November 11th, electronic commerce platforms, brands, logistics, consumer finance and so on issued a good news. The monitoring data from the China Electronic Commerce Research Center showed that the total sales of the "double 11" total network in 2015 exceeded 100 billion yuan for the first time.

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There is still much room for improvement and development. The industry can not simply be led by the electricity supplier to fight the price war.

It is urgent for the industry to establish a positive interaction with consumers and rebuild positive and positive values.

Take the popular women's clothing category for example, in November 11, 2013.

Sales exceeded 120 million on that day, becoming the number one brand of double eleven sales.

The top four names of Top5 are "Amoy brand", such as Yin man and Han Du Yi she.

However, in the industry observers, this shopping Carnival blindly magnifies the "double 11" sales data, which will further hurt the industrial economy.

Chen Xuefei, one of the founders of the non-verbal fashion design platform, said in an interview with reporters here: "double eleven" seems to be behind the national carnival, but in fact, it is fighting a price war.

Enterprises compete to use price war to get consumers to pay for themselves.

If the quality and design of enterprises can be spelled together so vigorously, the Chinese dream of the garment industry will have hope.

Ms. Chen Xuefei suggested that since all parties are announces data, it should still be more comprehensive. Every business platform and brand enterprise should also disclose the situation of "double eleven" after the "double 11". How much is the inventory for the enterprises with double 11 stocks? How much is the ratio of profit making enterprises and deficit enterprises in "double 11"?

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At noon on 15 noon, the reporter came to a shopping mall on Yu's road. It should have been a busy shopping mall on Sunday, but people in the mall had less traffic than usual.

"Now the traffic volume is almost the same as we usually do after the celebration. Everyone should buy it, and people who go shopping will be less."

A staff member of women's clothing brand told reporters that this Saturday's sales volume is about half of normal.

"Double eleven" is the same price in our stores and on the Internet, so we bought so many people in those days, and these two days are also normal.

In addition to women's wear, children's wear sales have also been reduced considerably.

A staff member of Yue you pregnant baby said that there were quite a few people in the shop in the past two days, but most of them were not shopping: "double eleven". Some of the goods in our shop are 50 percent off, now it is 200 minus 60, so "double eleven" is more cost-effective.

The customers in these days are basically from the online order. "

How to make the carnival no longer lonely? Shopping malls and businesses are also thinking about such a problem.

The relevant person in charge of the modern service industry department of Ji'nan business bureau thinks that in the Internet era, people can have more shopping choices through the Internet, and there are more ways to release consumer demand, which is an irreversible trend.

Retail businesses need to be right, and there are huge flows under the line.

The person in charge thinks that the businesses on the line are much more expensive than the online ones because of the high cost. Therefore, it is necessary to reduce the homogenization of goods and tend to facilitate them.

For shopping malls, the biggest advantage is service. If we can do well in service and give consumers a good shopping experience, it is not a problem to retain consumers in shopping malls.

In addition, in the long run, it will be a trend for all brands to develop online sales and build online and offline marketing.

During the visit, the reporters found that although the total number of people in the mall decreased, there were exceptions.

On the ten road, a large shopping mall staff told reporters that from Saturday's situation, the feeling of "double eleven" is not big.

"We do not rely solely on retail sales, plus cinemas, restaurants, etc., which are not affected by online shopping."

In the famous brand store of a shopping mall on the Spring Road, the fitting room and checkout office must line up.

"I tried my clothes before" double eleven ", but I didn't get it at the shop. I thought the clothes were pretty good, so I came over to buy them again.

Ms. Li said.

In addition, some brands for middle-aged and elderly people are not affected by this online shopping carnival.

When analyzing the causes, a salesperson said, "maybe it is because the middle-aged and elderly people are more traditional, and the elderly are not very standard. It is difficult to buy the right online shopping, so it is better to try it in the mall."