Dealer Portfolio Marketing Helps You Make Big Money.

Combinatorial products have become a task that dealers can not neglect. The combination of product agents not only helps to develop distributors' priorities, but also helps to achieve full channel control.

At the same time, we can make corresponding adjustments from the product level to seize the heights of future market competition.

Good product mix is the dealer's future.

The key to achieving breakthroughs and development in China can be described as a "breathtaking jump".

In reality, apart from a few new distributors with clear positioning, clear strategy and management, most dealers are still in a state of chaos in choosing, positioning, adjusting and eliminating products.

The main manifestations are:

1, business consciousness is too conservative, the distribution of products is single, leading to the failure to give full play to the effectiveness of the existing distribution platform, such as idle season personnel, capital and equipment idle, terminal network potential can not play, thus increasing business risk.

2, lack of understanding of the basic problems of regional market such as economic background, consumption demand, competition pattern and development trend, resulting in product selection relying solely on past experience and lack of foresight, often losing the opportunity of business pformation and overspeed development.

3, because of its unclear positioning and development direction, when choosing products, they are always guided by opportunities.

Some dealers have entered the unfamiliar field, resulting in the dispersion of resources and energy, weakening the original competitive advantage, or going astray, leading to major investment failures.

4, some dealers are not motivated to choose products when they choose products. They hope to monopolize the resources of the upstream manufacturers to realize the monopoly of the regional market. Therefore, they face the manufacturer's chest and boast Haikou and get exclusive distribution rights and supporting resources. But when they are in operation, they will be dissatisfied with the products, which will lead to cooperation failure and shake the original cooperation base of dealers.

Well,

How can we avoid these problems? In fact, product mix is a very good way.

Effective product mix can not only give full play to the operational basis of existing personnel, terminal networks, funds, public relations and logistics and distribution capabilities, so as to consolidate and consolidate the competitive advantages of regional markets, and at the same time obtain the ability to meet the needs of future development.

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Products are the basis for dealers to survive.

However, a distributor who has sole agency or distributes a brand product and no other brand or category product complements the dealer whose profits and sales are directly affected by the brand. Once the brand collapses, the dealer will be generally affected by the fish in the pond.

Do not do, face out; do, but do not have the right to speak - this is the survival status of single product dealers.