"Overall", "Wen" Seeks The World.

Some people say that this is an era when you wake up too slowly and simply don't wake up. Others say that this is a time when your opponent is too strong, but you don't even know who your opponent is.

In China's clothing industry, such a conclusion may be slightly biased, but it can not be denied that many successful brands do have invisible power behind them, which makes it impossible for you to copy their climbing path.

In one era, there is a fashion of the times. Following and controlling is in between. The traces of historical change have not disappeared. How to break the successful password has become a key move.

The past "12th Five-Year" has become the fastest growing five years of China's garment industry. However, in the face of the pformation and upgrading of the industry and the adjustment of the depth, the consumer market has been sluggish, and the growth rate of China's garment industry is slowing down.

But even under such a background, there are still a number of local excellent clothing brands standing firm, with the readjustment, innovation, pformation and pformation of the core of the strategy.

Their success is no accident.

In the era of great change, we should abandon impetuosity, stick to our original mind, enhance our cultural soft power with the spirit of continuous innovation, and make products and enterprises outstanding.

In 2016, the opening year of 13th Five-Year.

As China's pition from a big textile and garment country to a powerful country, the construction of cultural soft power has been officially put on the agenda. Mining and inheriting clothing culture and establishing a modern garment industry culture system have become the key nodes for remodeling the value ecology and changing the thinking direction of the textile and garment industry.

It extends the fashion culture and creativity, and promotes the exchange and integration of the cross boundary fields such as aesthetics, literature, economy, history, film and television in the industry, and studies the application and operation of contemporary Chinese costumes in the brand.

Undoubtedly, it has become the high-end value of creative culture industry.

In this important node and strengthening the construction of industrial culture, we need to "sheer the sword out of sheathed".

It is about to launch the "sincerity and masterpiece" which shows the leading force of Chinese clothing brand design and the East values. It will help to promote the concept of "big culture" and "big fashion" in the development of garment industry.

To inherit the culture with creativity

Creativity in clothing, such as sunshine and rain, is indispensable.

But many people are thinking about integrating cultural creativity with clothing brands, and at the same time, they will also ponder what is really driving the soft power of consumers. Over the years, cultural aesthetics has revived to the embryonic form of today's general trend.

As one of the important elements, the blood of Oriental culture has always been strongly identifiable, and the clothing that inherits Oriental Aesthetics and culture is not only representative of China's fashionable self, but also the international market.

But what we should focus on in the future is that culture is so diverse.

The clothing brand promotes its own cultural soft power, not only to absorb the fashion nutrients of Chinese and oriental traditional aesthetic culture, but also to integrate the historical and contemporary trend and elements of the international stage, and to improve and innovate according to the unique tonal of the brand itself. By increasing design and creative marketing, more creative elements can be injected into the brand connotation. This is not only the key to the success of many excellent brands nowadays, but also the key to the promotion of CHIC2016 spring and even the whole Chinese garment industry, and is also an important part of cultural inheritance and great rejuvenation.

At the same time, cultural innovation is not only here, but also the upgrading of the practitioners, industrial culture and industrial spirit of the garment industry is also an important cornerstone for building the soft power of culture. At the same time, excellent brands and enterprises should also create a new culture of China's clothing industry and find the fundamental driving force for the construction of a strong garment industry with the spirit of continuous innovation, the spirit of honesty and trustworthiness, the craftsmanship of lean refinement, and the humanistic spirit of people-oriented.

Based on this, China International Clothing and Accessories Fair 2016 (spring) will gather many excellent domestic clothing brands to focus on cultural creativity and innovation, and at the same time advocate more.

Focusing on the creation of fashion and cultural value, integrating culture and aesthetic essence into product and brand research and development, enhancing the cultural attainment of clothing, and promoting the upgrading of cultural soft power of clothing brands to a climax.

In the name of design, original turn.

In the process of building the soft power of clothing culture, there is "original design" as important as "cultural creativity".

But for the design, people's eyes always focus on the independent designer brand, but ignore the brand clothing enterprise's persistent pursuit of enhancing the original design strength.

In recent years, clothing companies no longer just focus on making orders and doing business. Instead, they hope to show their brand's fashion creativity through different ways, so that the design can add bonus to the brand.

Based on this, there are more and more successful cases of cooperation between brand enterprises and independent designers. This kind of interactive personality style and brand advantage, and then achieve win-win results, is undoubtedly the "original design" for clothing enterprises.

At the same time, more clothing enterprises choose to start with improving the basic ability of creative design, researching and publishing the fashion trend and color system, and strengthening the building of creative and design talents. In essence, they constantly enhance the brand's fashion connotation, arm their brand value with original design, and enhance customer's viscosity with style.

CHIC has always been a focus of excellent design resources and trends. It has gathered a large number of clothing brands and designer brands with excellent design strength, and hopes to provide them with ample and diversified exhibition space.

In 2016, CHIC paid more attention to mining and maintenance in the field of clothing brand design and original design. The exhibition area of "business men", "the most beautiful woman", "original design" and "design power" will join forces to focus on the forefront of original design, absorb multiple elements of fashion, and aim at market segmentation.

With the power of design, leveraging the stereotype of the brand to the industry and consumers, enterprises and brands will collectively strive for the name of Chinese clothing and make the original Chinese design turn magnificently.

The higher development stage of clothing industry is to promote cultural soft power, fashion and cultural value, and original design and aesthetic creativity are particularly important.

At the front end of the high-quality clothing enterprises, they constantly excavate, innovate and extend their own brand culture spirit and fashion elements, which is not only a successful example to enhance the cultural soft power, but also will drive more clothing brands to the commanding heights of development.

CHIC is willing to go all the way to open up more splendid Chinese clothing.