Lamoda Got 20 Million Yuan Angel Investment.

Today's news, a few days ago, August 2016,

The 20 million yuan angel investment from Xinwei's fortune investment will be mainly used for further expansion of the offline experience center and further optimization of the back end supply chain.

Lamoda said, because of the

The standard of shoe codes is not unified. The uncertainty of shoes purchased by customers on shoes online has not been properly resolved. The proportion of returned shoes for footwear suppliers exceeds 30%.

In the field of technology, lamoda combines 3D scanning technology, 3D last technology and 3D shoe last printing technology. The experienced shoe maker builds a shoe last shoe that matches the customer's foot shape. Through the traditional pure hand-made method, the shoes are customized for the customers, and the "C2M+o2o" operation mode is adopted to provide customers with shoe shopping services.

According to lamoda, for customers with large feet or small feet, lamoda provides 32-41 yards of shoe code range, half of the number of adjacent codes can also be ordered, customers can even choose shoes with different feet and feet, and the above service does not charge extra fees, and the customer can receive the shoes ordered within 15 days.

At the same time, customers can customize according to their special feet. After scanning the foot type of 3D to get the foot data of customers, it only needs to add 300 yuan. After 15 days, customers can get a pair of shoes that are totally suitable for their own feet.

Lamoda independently developed the customer DIY system, and divided a pair of shoes into parts such as layout, fabric, lining, buckle, heel and big bottom, allowing customers to mix freely according to their own preferences.

It is understood that lamoda's first "private custom experience center" opened in Guangzhou in June 2015. It now has nearly 40 private custom experience centers in more than 10 provinces across the country, providing customers with various services related to shoes and shoes.

In terms of inventory, in order to avoid the stock pain of traditional enterprises, lamoda developed a special ERP management system for offline "private custom experience center" to achieve barrier free goods pfer between different experience centers throughout the country. Until the last pair of shoes sold in all the stores in the country can be considered as a real code breaking, which greatly reduces the stock volume of the company.

At the same time, customers can wait for 3-5 days to receive the goods. In the future, they will further reduce the amount of stock and the cost of goods pfer.

At the back end, several shoe factories have been working closely with lamoda for a long time, working with lamoda to jointly develop and produce new products for each season, ensuring the fashion of footwear and stable supply of goods. At the same time, lamoda has its own flexible production line, serving customers' order shoes and special foot type customized shoes separately, and undertaking the research and development work of 3D customization technology.