Camel Clothing: Take You On A Journey That Says Go And Go.

2016 double eleven.

Take 502 million again to win the champion of shoes and clothing. Women's shoes exceed the total sales of last year in 10 hours, while camel men's clothing sold for 16 hours in the fierce competition environment of big brands, which broke the sales record of the whole day last year, and the growth exceeded expectations.

Wan Jingang, general manager of camels, said there are many camel businesses, but they all focus on a core trait.

The spirit gathered a number of origin users.

These users are characterized by perseverance and adventurous spirit. This is also the connotation of camel spirit.

Camels always focus on these users to build the products they need.

Positioning in the travel men's clothing, advocating travel and leisure style, from the craft, fabric and design will travel comfortable and comfortable experience into leisure clothing, gathered a group of free, free and adventurous spirit of urban youth users.

This year's double eleven market is still growing optimistically, but due to fierce competition and rapid market changes, some top brands in the past reflect the drop in traffic volume, but

Because of the precise positioning, the development has been carried out.

And other powerful products, grabbed the growing number of travelers, and have a pleasant increase in flow and pformation.

Before that, camel men's wear together with micro-blog's popular bloggers, my travel waistcoat, North Stone classmates and other global travellers launched a number of travel themed live tours, strengthening their "travel men's clothing" positioning, and also gathered the popularity of shops on the eve of double eleven, playing an indirect drainage role.

In recent years, camel men's clothing has been around.

A series of changes were made in the positioning of the products, and the products were younger, and the proportion of the travel jacket gradually increased to 20%.

Jacket has always been the favorite single item of male consumption. Camel men's main travel jacket keeps fashionable version and integrates elements of American travel and leisure. It also features many kinds of features, such as windbreak, rain protection, warmth retention, and multiple pockets.

Product advantage plus Tong Dawei's star effect, double eleven this year.

Tong Dawei, the main driver of the same jacket, sold 38 thousand hot pieces, and successfully won the first sales success of the men's travel ticket.