Why Do Designers Publish Clothing Series According To The Season?

There has been a long history of concern about climate change, and even designers are the source of inspiration.

But until now, ridicule or protest has not been self regulating and pragmatic.

The New York Fashion Institute (FIT) has launched a course called predictable analysis: a case of climate.

The new lesson is mainly for the right.

Retail and purchasing students are interested in helping them better cope with the negative impacts of climate change.

The classroom is not a humanoid stage, nor an inspiration wall. Students need to face figures, formulas and charts.

The two professors, Calvin Williamson and Gary Wolf, come from mathematics and fashion business management subjects. They will teach students how to make statistics and how to make purchases according to different climatic conditions in 15 weeks.

Marketing strategy.

The more intuitive experience is that the professor may throw this question in class: what kind of climatic conditions should Losangeles shops buy swimsuits? According to the formula of temperature, students can also find out when Chicago can sell more wool clothing.

"It can make you more competitive in competition."

"Most retailers only refer to the previous year's data," Melissa Weilacher, a student of Fashion Management Department at New York Fashion Institute, told reporters.

Almost from fashion to industrial production, it is divided according to the four seasons, which is why designers will publish "spring summer", "autumn and winter", "vacation" and "early spring" series according to the season.

Before the show is sold, department stores and fashion companies usually purchase six months in advance, and the number, style and proportion of goods sold are basically the same data for one year.

But once the climate changes exceed expectations, the sample of the purchasing department is completely invalid. The result is a high inventory and a discount sale.

In this year's Climate Chaos, the first cold spell is the popular brand.

First, John Lewis has lost 75% of its profits for half a year; Primark, the fashion chain retailer, is expected to drop 2% this year, while Marks & Spencer 7 announced its monthly downsizing after its sharp decline in revenue.

Morgan Stanley retail analyst Geoff Ruddell found that the decline has set a new record in the past 20 years.

In view of today's unpredictable climate conditions, most people choose to wait and see that they will buy clothes until winter is really coming.

Some retailers began to hire meteorologists to anticipate the next quarter's climate, and then adjust the procurement strategy.

More designers from the source to avoid circumvent the climate, the introduction of season free fashion.

"Due to several changes in climate, the boundaries between spring, summer, autumn and winter are no longer clear."

Jason Wu and reporters said he used light wool in the 2017 spring summer series.

The partner's international wool logo has found an excellent opportunity to launch the Jason Wu to promote the concept of "four seasons wool".

Other designer brands are more sleek. Before making substantial changes, they advocate the concept of "multilevel mashup". Customers will not be helpless. Brands can also win time to study how to cope with climate change.

For fashion brands, the impact of climate change is not limited to terminal purchase level. The price of fabric raw materials will fluctuate sharply with climate change.

The temperature and humidity were very sensitive to cotton prices per pound from $60 at the beginning of 2015 to $70.

To test the water or to reform vigorously? How much should we start from that link? There are still many difficulties in the fashion industry.