Adidas And Arthur Cooperate Hand In Hand

IAAF announces Japan's 3

The partnership between manufacturer Arthur and Asics was only three days apart from the announcement of Adidas's announcement.

According to the announcement of the official website of IAAF, Arthur signed a multi-year sponsorship agreement covering the World Athletics Championships held in London in 2017 and the world championships in Doha in 2019.

However, neither side disclosed the specific amount and duration of the contract.

Arthur signed a multi-year sponsorship agreement covering the World Athletics Championships held in London in 2017 and the world championships in Doha in 2019.

However, neither side disclosed the specific amount and duration of the contract.

The announcement of the sponsorship agreement coincided with the IAAF's special plenary session in Monaco, which adopted a package of reform proposals led by President Sebastian C by an absolute majority. It is undoubtedly a shot in the arm for Jose C and his international organization, which has been deeply involved in corruption and doping scandals for more than a year.

"Today,

With a new chapter in history, modern management mode and reaffirming the determination to protect integrity athletes will make this project look brand new, "Jose C said." and we are also pleased to welcome Arthur, a world-class sports equipment designer and manufacturer to join us in the road of reform.

Arthur thus ranks among the five sponsors of the IAAF, including Canon, Seiko, TDK and TOYOTA, while Mondo is a designated supplier for IAAF.

On the day before the IAAF announced a partnership with Arthur, the German sports equipment giant Adidas announced the lifting of its sponsorship contract ahead of schedule.

Before the 11 year of the IAAF's sponsorship, the media reported that it was worth at least $33 million, and it was due to expire in 2019.

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Compared with Nike, Adidas gives designers more space to treat designers in an equal manner.

As the largest empire of clothing in the world, Nike is not limited to sports, so it slows down the pace of innovation and spends more energy on product lines.

When working with some designers, their relationship is more like an employer and an employee than an equal relationship.

Relying on these explosions and various joint effects, clover has been developing rapidly in recent years, making it a temporary leading position in the market, and even a lot of buyers' sales volume is much higher than that of Nike.

However, the road to success is long and blocked. The combination of light and light and relying on explosion is far from enough to support a brand. This success will only be temporary. How to build up its own cultural framework while innovating is the need for every brand to think.

The true value of brand lies in the brand itself. Brand spirit and brand culture are the supporting force of brand life.

Khost has an extraordinary marketing talent.

He pioneered the establishment of the "Pyramid" promotion model.

In the first place, Adidas sports products are visually linked to athletes, sports teams, major competitions and related sports activities.

The success of Stan Smith shoes is his masterpiece, opening the road of revival.

It is known to everyone that these shoes were not named at first.

It was first designed in 1963, and evolved from the shoe "Haillet" created by Adidas Robert for French tennis player Haillet.

At that time, Stan Smith was an excellent tennis player of the Davis Cup in America. Khost saw business opportunities from him and actively sought cooperation.

Khost finally reached a cooperation with Smith on very generous terms.

In addition to the formal sponsorship fee, 5% of the profits of these shoes in 5 years, the other styles derived from these shoes, and the 3% profits in 10 years will belong to Smith.

This cooperation has reached a historic win-win situation.

"Stan Smith" has set a record of selling more than 40 million pairs in the world.

It even sells more shoes than any other sporting goods company.

This contract mode has affected the change of sponsorship mode of sports equipment circles, and has derived the mode of "signature agency and distributing profits according to proportion".

So the meaning of Stan Smith shoes is not the ordinary shoes.

For more information, pay attention to the world's clothing and shoe net.