From National Brand To Fashion Benchmark: Tang Shi'S 30Th Anniversary; Xinqu Outdoor&# 34; Piloting Winter Trend

On May 14, Tang Shi Brand“ Instantly glow ”Theme The 2025 Winter Fashion Release Show opened brightly. This big show Focus on the trend and light outdoor track , with " Define China's New Fun Outdoor "Is the core positioning, and interprets the light outdoor scene with a new perspective. On the occasion of the 30th anniversary of the brand, Tangshi officially announced that“ Chinese light outdoor trend wearer ”Advanced to“ China's light outdoor fashion leader ”。

This fashion show, which represents the benchmark of light outdoor wear in China, successfully led the new and interesting trend of light outdoor wear in winter, and gained high attention in the industry and market. It fully demonstrates the strength and boldness of Chinese brands in leading and defining trends.

Fashion release show: define the new trend of "new fun outdoor"

At present, the outdoor consumer market continues to heat up. Tangshi 2025 Winter Fashion Release Show launched four new series of "IP co branded", "Young College", "Light Fun Outdoor" and "32 ° Cool Extremely Cold Down", which unlocked the diversified scenes of light outdoor in winter and brought a visual and fashion feast to consumers.

On the release show, Tangshi and classic IP Snoopy co branded series On the stage, it became the hot topic of social platform. This series combines the cute image of classic IP and street trend elements, arouses childhood memories with interesting details, not only retains the outdoor functional design, but also adds the fun of dressing, vividly interpreting the "new fun outdoor" trend concept.

　　 "Young College" series The ingenious combination of sports functions and fashion trends, with colorful silhouettes, classic patterns, retro embroidery, tannin modeling and other elements, outlines the personality of Generation Z, full of youthful vitality, and becomes an ideal choice for young people to show themselves in outdoor social networking.

　　 "Light fun outdoor" series Break through the scene restrictions, and meet the young people's light outdoor life and social needs of "starting immediately". Overlapping and matching give consideration to daily life and warmth, bold mixing and matching colors bring visual impact, and lead the new trend of outdoor clothing from function to fashion and social.

32 ° cool down series, with fashion genes to consolidate the foundation of the product and deeply integrate the fashion symbols. Among them, the 30th anniversary limited extreme cold goose down clothing aroused strong resonance at the scene. This series relies on advanced technology of wind protection, cold resistance, warmth and extreme cold, and with high face value and minimalist design style, it accurately shapes a fashionable appearance that conforms to the current trend.

In the show, the fashionable light and shadow and the exclusive elements of Tang Shi's 30th anniversary are ingeniously interwoven to create a memorable atmosphere. At the same time, the show invited many famous talents to watch the show in person. The whole platform made a big show, and created tens of millions of online and offline interactions, winning praise from the industry.

In addition, the first fashion show of robot special agents and mechanical dogs, dressed in customized functional clothing, performed the "new fun outdoor" cyber form with models on the same stage, vividly demonstrating the fun of the 2025 winter fashion series.

30 years of accumulation: the leap from "deductor" to "navigator"

Since its founding in 1995, Tangshi has continued to deepen its efforts in four core areas of design, product, image and channel, completing the leap from market "performer" to industry "leader".

　　 Product design Tangshi accurately grasps the fashion needs of young consumers and focuses on fashion and leisure to create brand style. Its theme ranges from 'new youth of Tang Shi' to 'more than one side', 'undefined', and then to 'instant light on the 30th anniversary', which resonates with youth accurately and arouses emotional resonance.

　　 Product force Tang Shi continued to make efforts and breakthroughs. Its 32 ° fashionable down series focuses on the fashion track, adheres to the concept of "more fashionable, more warm and more outstanding", integrates practical and fashionable design, shapes the style of "fashion and function", and comprehensively demonstrates the charm of all-weather fashionable outdoor wear.

　　 Brand image Tang Shi closely linked with young groups to promote upgrading. In 2024, it will position itself as a pioneer of youth culture and create a national brand to accompany the growth of youth; Guan Xiaotong, the official spokesman, reaches multiple circles of young audiences and expands brand influence. The year 2025 is the 30th anniversary of the brand. The community launched the topic of "Goodwill Shine" and created a communication matrix with 30 home-made products. The number of topic readers has exceeded 10 million.

　　 New channels Tang Shi followed the market trend and changed from "scale expansion" to "experience upgrading". In addition to traditional street stores, it also has deep cooperation with Longhu, Baolong, Wanda and other commercial real estate giants to build flagship experience stores in high-end shopping centers.

These stores have both sales and social functions. In terms of store decoration, it is more integrated with local elements, in line with the trend of "urban exploration" and "local culture", to create a landmark with urban characteristics. This is the key to reshaping the competitiveness of the brand and moving towards 10 billion offline retail brands, and also provides an example for the transformation of industry channels.

From 1995 to 2025, the role of Tang Shi will continue to evolve, but the original intention of sharing the same frequency with young people will remain unchanged. After 30 years of development, Tangshi has achieved a wonderful "triple jump" from OEM to independent innovation, from following the trend to defining standards.

Looking forward to the future, Tangshi will continue to cultivate the field of light outdoor fashion. On the one hand, increase investment in product research and development, optimize design and quality, and launch diversified products that meet the needs of young people. On the other hand, strengthen brand construction and promotion, enhance influence and reputation, and enhance young consumers' identity and loyalty. At the same time, we adhere to open cooperation, work with domestic brands to integrate resources, and jointly promote the national trend to the sea. With innovative products, unique culture and excellent quality, we will lead China's light outdoor trend culture to a new high and help the development of the fashion industry.