Bosideng Gao De Kang: Multi Brand Cooperation To Meet The Tide Of Ebb And Flow

Mention Bosideng I believe that many people think more than just " Down Jackets "Three words, yes, Bosteng men's clothing is doing a good job. The brand of Luo It also covers the hip-hop family. So how does it achieve win-win cooperation? Let's take a look at the chairman of Boston International Holdings Limited. Gao de Kang Wonderful sharing.

Gao Dekang said that the expansion of four seasons and the strategy of multi brands are the future direction of Bosideng and their three to five years' planning. After this plan is completed, Bosteng is not only a down jacket in the next three to five years, but other clothes have a group brand and a strategic group.

The multi brand strategy is different, rather than Tongzhi, and the future development of more and more personalized, personalized increasingly, the need for market segmentation, brand segmentation, subdivision positioning...... A brand should be divided into many parts, so that a big brand can play its leading role. Bosideng can do better and better.

2011 is also the first year of 12th Five-Year. Gao Dekang feels that the "12th Five-Year" period is a critical period for China to build a well-off society in an all-round way. It is a critical period for deepening reform and opening up and accelerating the transformation of the economic development mode. It is also a strategic opportunity for China's textile and garment industry to grow from strength to strength. With the acceleration of the process of industrial restructuring, China's textile and garment industry will usher in five years of reinvention.

In the next 5-10 years or even longer, the development of China's textile and garment industry will not be confined to the system of autism. Internationalization, urbanization, networking and fashion will become a new theme. Our generation has earned the reputation of "quality and low price" made by China in the international market with painstaking efforts and sweat. Today we are facing the same predicament as Japan and Korea's industrial reconstruction decades ago. Our difficulties do not need to be worse than they are, but they are more abundant than they are, and there is no reason to do worse than them. The traditional industry reengineering is like a carp jumping the dragon gate, crossing the ridge. In the future, made in China can also become the pronoun of "advanced manufacturing and value embodiment".