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U.S. Bond Apparel Net Profit In The First Half Increased By Over 600%

2011/5/19 9:48:00 46

American Apparel

(002269) Zhou Chengjian, chairman of the board of directors, said at the annual general meeting of shareholders yesterday that the proportion of the company's franchise income in the total revenue in 2010 was more than 55%. In the next few years, the company will further strengthen its support to the franchisee while relying on the growth of the direct sales, while relying on flat growth.

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And other means to continue to consolidate American Apparel in China.

Retail apparel industry

Leading position.

The company expects to achieve a net profit of over 600% in the first half of the year, and ME&CITY will turn a profit in 2012.

In 2010, the United States and costumes further strengthened the channel integration. By the end of 2010, the number of stores has reached 3659, an increase of 796 over the previous year.

Meters/bonwe's revenue and profits have kept steady growth, and the launch of MTEE, MJeans and M.Polar series has formed the advantage of brand differentiation.

ME&CITY has also achieved rapid growth, with 188 new stores and 690 million yuan sales tax.

With the rapid development of information, the rising demand for fashion in the two or three tier cities will bring more opportunities to American Apparel. In the first quarter of this year, sales of the two or three tier cities have risen sharply.

Relying on the rich experience of direct store operation, MB will increase the development of Shopping Mall, shopping malls and community business circles, and develop new sales channels to achieve a substantial increase in net profit in 2011.

Zhou Chengjian said that as one of the main brands of the company, ME&CITY has been losing money since its establishment. This situation will be reversed next year.

At present, ME&CITY 60% shops are profitable, with major losses coming from large shops, such as Shanghai Huaihailu Road store and Beijing front store.

The company has found a mature profit model. In 2010, the flat effect achieved more than 50% growth. Children's wear was developing very fast. Sales volume on the state purchase network also showed a relatively fast growth trend.

This year, the company expects ME&CITY to remain in a slight deficit and will make profits in 2012.

In 2010, in order to avoid the impact of "shortage of migrant workers" on the company's supply, American Apparel increased the company's stock reserves.

In addition, the company withdrew the sale stores in large direct shops and the abnormal climate, leading to a higher inventory level.

Zhou Chengjian pointed out that Future Ltd will form a new, sustained and steady sale platform, which will effectively reduce the company's inventory while competing with its new products.