Armani's Net Profit Increased 80% Last Year.

Luxury goods gradually get rid of the haze of the financial crisis and enter the stage of full recovery.

Famous in Italy Fashion brand Armani (Giorgio Armani) recently announced its 2010 earnings report, Armani's net profit rose 80% over the same period, reaching 161 million euros. In 2010, Armani's global operating revenue amounted to about 1 billion 590 million euros, of which the revenue from direct retail sales increased by 10.4%.

The Asian market has been a huge engine of luxury group growth for two years. Last year, Prada (Prada) increased its sales revenue to 63% in the Asian market. Armani also said that its Asian market business showed strong growth momentum, especially in the Chinese market. In 2010, China's market revenue grew by 36%.

Armani brand is set by fashion. Master of calculation Giorgio Armani (Giorgio Armani) was founded in Milan in 1975. Now Armani has 1792 sales outlets in the world, including 650 outlets and third independent stores. The globalized market has made luxury brands pay more and more attention to the expansion of sales channels, which has also been proved in Armani's earnings.

In 2010, Armani increased its capital expenditure from 64 million euros in 2009 to 91 million euros, an increase of 42%. The company said it was expanding its investment with Armani. Distribution channel Of In 2010, Armani set up 81 sales outlets worldwide.

Armani director Giorgio Armani said: "the company will continue to expand the global sales channels and strengthen brand value in order to fully tap the potential of its brand."

At present, the growth momentum of the luxury goods industry is irresistible. Prada's operating income reached 2 billion 50 million euros in the 2010 fiscal year ended January 31st, and net profit rose 150% to 250 million euros over the same period last year. While Ba Baorui (Burberry) doubled its net profit in 2010, its sales grew by 26%, and its store grew by 12%.

Despite the accelerated pace of recovery of many luxury brands, some brands even surpass the level of profitability before the financial crisis, but luxury brands have their own views on whether the recovery is sustainable.

Panerai CEO CEO told our reporter: "the financial crisis has changed some people's attitude towards luxury goods. Despite the good performance of the Chinese market, some brands have not yet been fully restored in the European and American markets. To the sustainability of this round of recovery, I think we need to be cautious."